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Category: White Hat / Black Hat SEO

Dig into white hat and black hat SEO trends.


  • Guys, My Blogguest was confirmed as the penalised site - http://searchengineland.com/googles-matt-cutts-weve-taken-action-large-guest-blog-network-187028

    | Vahe.Arabian
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  • Hi Bob, Just to extend on Jane's point and answer your question - if you 301 redirected every single page on your site, it would overtime slow down your website and if a lot of those pages don't have strong authority then it might be detected and potentially harm your sites rankings. A link to a quora post below provides additional reasons. http://www.quora.com/Why-should-one-avoid-overusing-301-redirects

    | Vahe.Arabian
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  • Hi Thomas, As Vahe said, searching from outside of the US is bringing up the .org site first, so I agree that this is probably a geolocation issue. The .org has many times more backlinks than the US site. It's essentially a glitch, but one Google has probably done with the best of intentions, meaning to show US content to a US audience. Is the US site geotargeted to the United States in Webmaster Tools? Unless the site has some rankings that you are very concerned not to lose, try removing that geotargeting for now and monitor results for about four weeks.

    | JaneCopland
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  • I actually don't think it is alright to use Authorship or Publisher on every page and this is not what Google intends, check out their blog on this: http://googlewebmastercentral.blogspot.co.uk/2013/08/relauthor-frequently-asked-advanced.html Specifically they say "Authorship annotation is useful to searchers because it signals that a page conveys a real person’s perspective or analysis on a topic. Since property listings and product pages are less perspective/analysis oriented, we discourage using authorship in these cases. However, an article about products that provides helpful commentary, such as, “Camera X vs. Camera Y: Faceoff in the Arizona Desert” could have authorship." So while at this time using Authorship on non-article, product pages is 'unlikely' to get you Google slapped, you are going against their direct advice - which often then gets put into the algorithm when they notice something being abused. You are right many sites are using this on every page, and it will as of now give you an advantage, even in not in higher rankings then in a more visible results listing which may have a improved CTR. However, as I said once Google see this is being abused they will attempt to stop the practice and make sure it is used for rich content pages only. Publisher is different in that they want it to be from ideally the homepage to the Business G+ page, they are both different things and Google treats them as separate. Hope this helps - basically, if what you are doing on your site doesn't benefit your site user, then you are right to question it.

    | SearchOfficeSpace23
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  • Hi LW, Sorry for the extreme delay here - the Q&A notification system went wonky for a bit and I never got the response message for this thread. I'm sure you're passed this issue by now, but yes - Googlebot Mobile should just index the mobile version of the page. Best, Mike

    | MikeTek
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  • Hi Jane,I think now I know why my ranking has been affected.yesterday I noticed a message on my Google webmaster tools under "Manual Actions" which says:---------------------------------------------------------------Partial matchesSome manual actions apply to specific pages, sections, or linksReasonUnnatural links to your site-impacts linksGoogle has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. Some links may be outside of the webmaster’s control, so for this incident we are taking targeted action on the unnatural links instead of on the site’s ranking as a whole. Learn more.----------------------------------------------------------------then there is a button for "Request A Review"1- How do I know when did I received this message (there is no email from Google) ?2- How can I fined out what links they are talking about ?3- Is that the main reason that my ranking is dropping ?Thank youSina

    | SinaKashani
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  • Hit the nail on the head here!  It's all about improving click through rates, and enticing the user to click through, after reading an enticing meta description

    | Party_Experts
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  • Just to add to the chatter.  I agree, do not go out and buy a bunch of local URLs in this case.  I run several large sites that we have to focus on local search for them.  I do not use the subdomain, but use a local folder/file system such as www.domain.com/$service-I-offer/$st-$city You can do other variants of this, but you get the idea.  I do not use subdomains as over time when I build links, etc for my city pages that also builds up the authority of my site.  This has worked very well for me across multiple sites that focus on different services/areas. I would present this to the client that you are building for the long term.  All of those separate domains are now dividing up the authority between them, vs building the authority for a central brand.  It is divided attention and in business, that is not good on multiple levels.  My other point is that, do you know in fact that all these competitors are ranking due specifically to the local domains?  That is an assumption, and may be false.  You can present to the client all the history around EMD and if you do a deep dive on those other sites, it may be they have a better on page optimization, link profile, load time, etc etc.  Do some homework and you will probably come back with at least 5 things that you need to do for your clients to improve ranking and none of them will be to go out and buy local domains. Cheers!

    | CleverPhD
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  • Using your keyword twice is definitely not what I would call keyword stuffing. But I would make sure that you create quality content for this post as the EMD (exact matching domain) could get  you in trouble someday if you don't do this.

    | Martijn_Scheijbeler
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  • No worries. What I mean by "naked URL" is a link with no anchor text, just the URL. As in: http://www.example.com/ as opposed to examples

    | LCNetwork
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  • Hi again, This could be dampening Google's view of the site, but I would be interested to see what the link building and other promotional activity of your competitors looks like. DA might not have caught up with what they're doing yet, but the subtle improvements are enough to make the "playing field" a little tougher for you. When you're being slowly out-done, I'd definitely recommend making sure the site is absolutely perfect from an on-page point of view. If you suspect you're keyword stuffing at all, resolve that and tidy up any other house keeping issues you come across. I don't think that would be enough to take a site from top 3 rankings to page 2, but it won't help if there are other competitive aspects you are being beaten on. Forgive me for linking to my own post, but I wrote about competitive link analysis a few years ago and it might be helpful if you're looking at what others are doing as far as links go: http://www.ayima.com/seo-knowledge/competitive-backlink-analysis.html

    | JaneCopland
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  • Hi Brandon, To the best of our knowledge, Google does not "notice" or count URL content after a hash, meaning that the link juice would stop with www.example.com. It is almost certain that the home page is receiving the benefit of these links. Cheers, Jane

    | JaneCopland
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  • That's a really good answer!  I have seen some REALLY confusing metrics on the web, and in particular one site that claims to calculate link juice - <cite class="_jd">www.ecreativeim.com/pagerank-link-juice-calculator.php</cite>‎ The calculations done by this tool indicate that almost no link juice is passed without PR! I beg to differ  - what do you say?KeithPS: Love the tools you guys design!

    | KeithR
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  • Here I am (partially) answering my own question... i just this minute checked a fresh crawl report from Moz which shows that the no-index/follow I implemented in Wordpress SEO for pagination is very much to blame. (Though perhaps not entirely) I just checked Google Analytics for a parallel pattern in traffic, but I don't see one. I did seem stagnant compared to last month a few days ago, but it's up a little now. Being proactive was my motivation. I would definitely still love some insight to my questions, as I am sure I am nowhere out of the woods on this site. I hope my acronym isn't keeping anyone at bay

    | kimmiedawn
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  • Frankly...the reason for the slip is irrelevant. Probably Penguin / Penguin 2.0 but you really have 2 choices: Get rid of the paid links and start being smarter about your SEO, you'll probably lose some more traffic in the short term if you're not currently getting an algorithmic spanking from the links in question already. Don't get rid of them and watch your traffic continue to fall as your paid links slowly get devalued. The net result is the same. Get rid of the paid links and start again now rather than dragging it out ad having to start again later.

    | BrettDixon
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  • Locking the question and directing people back to the earlier posts.

    | KeriMorgret
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  • I opened the question with "Panda 2.0", where I meant "Penguin 2.0". And I didn't give the date. I'll try again in another questions. This one's confused.

    | BobGW
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  • Semrush.com shows a sharp decline in rankings that started April 2012.  This was when the Penguin algorithm first rolled out. I wouldn't worry so much about the number of links coming from each domain, but rather the quality of the domain overall.  Your site has a large number of links from bookmark sites that are probably affecting it negatively.  For example: http://www.bookmarkshack.com/story.php?title=las-vegas-animal-hospitals http://www.bookmarkupload.com/story.php?title=las-vegas-animal-hospitals-1 http://bookmarkdoc.com/story.php?title=-veterinary-hospital-las-vegas Penguin was designed to knock down sites that had been cheating their way to the top.  You can escape Penguin, but there is a good chance that you won't return to your original high rankings as they were probably based on the power of links that are no longer counting (and probably working against you now.)  To escape Penguin you'll need to identify every single self made link that was made solely for SEO purposes and try to remove it.  If you can't remove it then disavow it at the domain level.  If you've done a thorough job, then the next time Penguin refreshes you may see some improvement.  But, in order to get good rankings again you'll need to find ways to attract links naturally which is not as easy as building easy links.

    | MarieHaynes
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  • Adult SEO is in fact very different from what we call mainstream SEO. But it's not true that the only way to rank adult sites is through black hat techniques. Many of the methods used are similar to those used in mainstream, there's just fewer linking resources available for adult websites. This video offers a summary of the primary differences between adult and mainstream SEO: http://www.adultseotraining.com/training/81-adult-training-video/116-the-difference-between-adult-and-mainstream-seo As Sarah mentioned, it's important to have a good network in adult, it's through them that you will be able to best negotiate links, marketing promotions and content partnerships. Adarsh approached it the right way by targeting tubes. Another way you can expand on the exposure you get from them is to apply for content partner accounts. With partner accounts you can submit watermarked videos that also display a link along with a full description below each video. And with the thousands of adult tubes offering content partner accounts it is a great white hat method of building links. I know I came to this blog post late, but if anyone wants to chat about adult SEO I'm always around, I've worked in this industry for over 12 years and run Adult SEO Training in addition to working with adult clients. It's a challenging industry for sure, but the community is small and a lot of fun to work in.

    | YoAdrian
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  • If you have the ability to remove the bad links, then this is always the better option.  It's a bit of a pain and can take some time but removing is always better than disavowing. Feel free to send me an email at marie@hiswebmarketing.com and I'll put you in touch with someone who can give you a good idea as to whether or not your site is a good candidate for recovery.

    | MarieHaynes
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