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Category: Search Engine Trends

Explore current search engine trends with fellow SEOs.


  • Thanks Cesar, I appreciate your detailed response. Pick one, set up our redirects properly and we're good to go! Thanks much!

    | Allie_Williams
    0

  • I didn't check all the references of Patrick - but yes, the way you build your url (folders or "flat") will have no impact on how you are positioned in the SERP's (if they contain the same keywords)- so both of the options you mentioned in your original question are equal if you only see it from SEO perspective. rgds Dirk

    | DirkC
    0

  • Hi, if you really want Google to notice the change making a 301 redirect isn't enough. You should tell Google that all sites are yours through Webmaster Tools, all versions with www. and without w's. Then in each one of them you have to tell google via WMT (Change adress tool) that you are going to change url to a new one. All this must be done after making 301's. You can have more info here: https://support.google.com/webmasters/answer/83106?hl=en I hope you solve the issue, at least this is how I've done it before but I don't consider myself an expert. Ciao.

    | Tintanus
    0

  • You could certainly give it a try! Just be careful not to keyword stuff - having your section titles as different variations of one target keyword can look repetitive to users and Google if there are too many of them.

    | RuthBurrReedy
    0

  • If you don't have a mobile version for the French site I would not automatically redirect to the English version. I would rather offer users the choice - Continue to the French desktopversion or Go to the mobile version (English). For me it's not as much a question of SEO but more about User experience. Once the FR version of the mobile site is ready you can do the automatic redirect. rgds, Dirk

    | DirkC
    0

  • I thought this question would be very interesting to lots of people.  someone please!

    | saultienut
    0

  • Kristina has good questions. You need to isolate the problem metrics as best as possible. In GA you can parse out influence of click bids vs. CTR having the effect on RPM/eCPM. If it's a CTR issue that is responsible for 100% of your ad revenue drop and eCPM drop, ie. the click bids went unchanged, then you need to look at Mobile vs. Table vs. Desktop changes in CTR over the period in question.  You might want to take a look at CTR changes based on source/medium as well and drill into anything that seems significant. Some of the adsense metrics in GA are a bit suspect. I like checking earnings per click against adsense revenue / adsense ads clicked. We noticed a big drop in mobile ad CTR cutting our ad revenue in half, disproportionately affecting iPhones and it was due to the change to HTTPS having an effect on who our advertisers were indirectly affecting ad relevance/quality. Desktop CTR actually went up but the overall decline hid the problem from the client.

    | jimthornton
    0

  • Yes, Google is going well beyond mark-up with the new v2.0 answer boxes. They're trying to extrapolate answers directly from indexed content. This is essential if they're going to expand the Knowledge Graph, but it's also an aggressive move, and they're not all that good at it yet. Unfortunately, there's no great way to control when/how/what they show. So far, all of these answer boxes seem to come from page 1, so you have to have enough authority to rank on page 1. After that, though, it's a pretty crude matching process to on-page keywords. The matching is contextual (since the Hummingbird update powered more of that), but it's still pretty basic keyword/concept matching.

    | Dr-Pete
    2

  • Hey there To Quote Google on this, with the issue of ASCII and UTF encoded characters, like Arabic: "Yes, we can generally keep up with UTF-8 encoded URLs and we’ll generally show them to users in our search results (but link to your server with the URLs properly escaped). I would recommend that you also use escaped URLs in your links, to make sure that your site is compatible with older browsers that don’t understand straight UTF-8 URLs" So their recommendation would be to have both URLs available (the English and the Arabic) in order to support all users.  So the fact you already do this is a good thing. The next step would be to make sure you are handling duplicate content correctly.  If the Arabic and non Arabic URLs are linking to a page with the same content - Google _should_be able to recognise this as the same page and not penalise you for duplications.  So if the Arabic URL and the "escaped URL" (ASCII/English equivalent) both go to the same page, you should be fine.  I've experienced this quite a few times with Turkish websites, for example, that also have UTF encoded characters. However, you can eliminate the risk further by adding a canonical tag to each page.  As far as I am aware, the canonical tag will support Arabic characters and so, on each page of the site, add a canonical tag that points to that page.  For example, with the URL above, you would want to place a canonical tag like: You can read more on canonical tags here: http://moz.com/learn/seo/canonicalization Do be aware that for XML sitemaps, the URLs in the sitemap need to be URL-escaped - that is to say, UTF encoded URLs need to be made into their ASCII equivalent.  You can read more about that in this Google guide to using non-alphanumeric characters in Sitemap URLs. Hope this helps.

    | TomRayner
    0

  • Hi there Consider this a good problem to have! Check out this response by EGOL to a previous question. Hope this helps!

    | PatrickDelehanty
    0

  • I can't replicate it, but I wouldn't assume it's a glitch. Google is taking a lot more liberties with titles and snippets lately, and that's going to continue. It looks like they're going to remove display URLs (or rewrite them to paths) on mobile, and that may go to desktop, too. In some cases, this can be a sign that Google thinks the title tag is either (a) a poor match to the query, or (b) too long or too spammy. If you're seeing title tags being rewritten frequently, you may want to revisit them in the context of that query. You can't 100% stop Google from rewriting, but there are ways not to encourage it.

    | Dr-Pete
    0

  • Hmm, so what it comes down to is that, you can index search pages but provided they have a purpose or add value to the end user. For instance, A user would search by category whereas an individual product search result isn't necessary when a product page exists. Thanks Dirk for the links, helps a lot Cyto

    | Bio-RadAbs
    0

  • In short, due to the schema, I think Google mistook the comments for the author's twelve point outline.

    | RyanPurkey
    0

  • OH! I thought it was a new snippet that we were talking about - somehow Google showcasing Free Shipping or COD more prominently. Thanks for clarifying this more Alick!

    | PatrickDelehanty
    0

  • This could also be due to intent based on what you're searches were; however, Google has given Google properties preferential treatment in the past as well. See: http://moz.com/google-algorithm-change "Dewey — April 2008 A large-scale shuffle seemed to occur at the end of March and into early April, but the specifics were unclear. Some suspected Google was pushing its own internal properties, including Google Books, but the evidence of that was limited."  Cheers!

    | RyanPurkey
    0

  • Hey Marton Try and think of ways of capturing a wider audience to care about your industry. Could you run a contest - free personal horoscopes for a year, for example - and look to promote it via social networks, bloggers and buzzfeed type news websites? Can you think of famous horoscopes on the days of big or prophetic events? Like when a horoscope was eerily accurate to something major that happened in the world? (Think 33 Horoscope predictions that will shock you") Maybe a major sporting event? I wonder what Jordan Spieth's was before winning the Masters? Or how about contacting a Taylor Swift or other celebrity fan site and offer them free weekly horoscopes on the celebrity every week? These are just ideas from the top of my head - but in reality they are just variations of the principles that you mentioned - trying to earn backlinks from quality websites, increase your social footprint etc.  The added benefit of these approaches is that they - may - get a bit more exposure and so could result in more referral traffic and general good PR for your site. No doubt, it's a tricky task - but the good thing about horoscopes is that everyone has one, if they choose to read it! So take a look to see if you could try and capture a wider audience by playing to their interests and incorporating that with your website. Hope it helps.

    | TomRayner
    0

  • Not all websites will be hit instantly, it's a rolling update which means it will be implemented over time and sites will be affected over time. So if your site is not mobile friendly and you still rank well today, it doesn't mean you got away with it.

    | LinkWheelOldSchool
    0

  • It might go to supplemental index when: Content is not unique. No content at all or with very little content. You have pages, not determined to have content initially, such as sitemap, contact, Terms and Conditions, etc. Pages that don’t have titles/meta descriptions or have duplicate ones.

    | SlavaRybalka
    0

  • If you're saying that organically it's ranking well you'll see a dip from the redirection process. If you like the site and don't want the risks associated in redirecting, you should probably avoid redirecting it.

    | RyanPurkey
    1