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No problem Antonio, Your question in regard earning potential - you are looking an impression model from what you have said - so that all depends on the amount of pageviews you get as this sort of advertising measures CPM cost per thousand impressions. It also depends on what ad network you choose or whether you are going to try and sell your ad space yourself. CPM Ad Networks have different requirements to sign up with them and they all pay differently. http://www.earningguys.com/advertisement/15-best-cost-per-impression-cpm-ads-networks/ This article gives some well known CPM Ad Networks that you might want to look into or possibly contact to get an idea about what your site could earn. If you could get an average CPM rate that they pay then you could easily estimate your sites potential income. What is the engagement like on your site?

Yes they are: www.domain.com www.domain.com/blog However, it was just an example. Also, in my main category page when people go to the category wiki (info page) I open a new tab in order not to completely take them out of the buying page. Thanks

Thank you all, Just one question, which selection should I make in the Google Adwords Keyword Tool in order to know the monthly global searches of the keywords? Exact? Phrase? Broad? For instance, I get 300,000 gobal monthly searches for a broad search for a specific "information about New York and only 750 in the "exact filter". Thank you! Antonio

Site-Wide links are absolutely valid and best practice implementation when they are pointing to a page on your site that is high value.  Think of it like this - your main site-wide navigation should point to your highest level product or services page, your "about" page, your "contact" page, and so forth.  This is based on user experience.  Users should be able to effortlessly get directly to those most important pages.  The home page is NOT the only very important page on the site, so why would you hide links to those others? At the same time, it's NOT best practices to attempt to artificially increase the "perceived importance" of a page that should not be considered that important from a user perspective. This concept is also about a bigger concern I have with your understanding.  If you do not properly set up site architecture to help users, your home page will not get it's maximum value anyhow.  And your home page should not, by itself, automatically rank higher for all your primary phrases than those other high level pages should.

Agree with Robert here. I've set up a number of blogs and done them this way.

Hi Kade, Good question and one that comes up frequently, because so many businesses are just outside the borders of major cities. The simple answer is - Google considers a business as being most relevant to its city of location. So, if you're in Plano, Google views you as a good answer for searches containing the word 'Plano' or for searches from Plano-based devices. Google does not consider you as primarily relevant to Dallas. Some businesses have actually taken the rather drastic step of relocating just to get into those big cities, or have even moved within their city of location to get closer to the city centroid and improve their chances of rankings. Chris Silver Smith recently published a very good piece on this potentials and pitfalls of this approach: http://searchengineland.com/relocation-relocation-relocation-a-new-local-ranking-tactic-135325 So, where does that leave a company like the one your friend owns? If you can't outrank Dallas businesses in the blended-local pack is their anything you can do? The one path many businesses explore taking is to create city landing pages on their websites for their service radius cities. For example, if your friend does a lot of construction work in Dallas, he could have a page on his website showcasing his work there. And, he could back this up with an ongoing stream of blog posts highlighting his work in Dallas. Will this enable him to outrank Dallas-based competitors? It's unlikely, and pretty much out of the question when it comes to his blended local rankings, but he may be able to get some secondary organic rankings for Dallas-related searches, driving some targeted traffic and leads. I would discuss this idea with him, once he understands how Google views his business as being relevant to Plano because of locale. This isn't a dead-end situation, by any means, but it's definitely a challenging one, and calls for much creativity and effort.

Clean URLs will help you out a lot, but you will probably still your site dance a little bit as Google gets to know the new content.  You're not going to see near the damage though I first mentioned.  The more you can keep it like the old the better.  If you clean it up a little bit as you implement the pages, you could actually see an increase in your rankings when things settle down because it will look like fresh content to Google.

Hi greenhornet77!  This is Megan from the SEOmoz Help Team.  We have a couple of options within the campaign for keeping tabs on your keyword ranking history.  One is that you can click on a keyword from the campaign rankings page to go to a historical graph that can be exported to a PDF.  You can also export your entire keyword ranking history to a CSV from the top of the main rankings page.  The last option is that you can create a weekly rankings report from the reporting section of your campaign.  You can learn more about rankings in our help hub:  http://www.seomoz.org/help/rankings I hope this helps!

Well, the only alternatives you have to that are: Don't change it Open the whole partner site in a frame Rebuild the whole partner site It's worth mentioning that I personally  don't believe that bounce rate is a metric that any sane engine would use as a ranking factor.  I'm not that sure about time on site either (you could argue cases for both being negative factors as well). I don't think that a frame is going to fool anyone.  So if you really want to send that signal and believe you need to do the whole thing then I think you are stuck with having the only option being rebuild your partner area. Unless your partner area is very basic indeed, I can't see that being worthwhile myself.

The issue is largely theoretical. The product pages seem to usually outrank the review pages, but I'm just wondering that with so many links on the item pages directing to even more content, are both competing with each other in SEO results and could the item pages' SEO be improved (even if it isn't that bad at the moment) by simply having one page for search engines to focus on? As for adding the product to each of the reviews, we do indeed do this in a limited manner. I provide breadcrumbs to show the user where they are from a site structure layout as well as a few details on the item itself (as well as our own version of 'add to cart'), but that's it. Alongside the potential SEO impact, I gotta think that providing some way to view the review on-page (lightbox modal) would stil benefit from a user experience. Taking them away from the item page to a review page and hoping they hit the back button is probably something we should address. Now, as you said, how I handle that is less of an SEO issue, but the potential elimination of all those review URLs is, so I'm wondering also how to handle the 404s and 301s if I go this route. Like you said, interesting issue Again, thanks for all the help!

Dear Edward, You are right. I have seen some US/UK coupons websites with informations about the company or the website (payment methods, shipping methods...). I think it's a good idea to have better content. On France, there are not a lot of coupons websites with these types of informations. The market on our country is important but less thant country like USA. So, a lot of websites are made automaticly, in few days some webmasters have few coupons website and they win money because they have a network with power. I think I will use this option on the near future. 2600 merchants, it will be long to add these informations but if it's possible to have a Panda Recovery, I think it's not a hard work, just necessary. Thx for your help. Sincerely, F.

I use broad to get a feel for the type of keywords out there but when it comes to actually selecting keyword targets I use 'phrase' for keyword phrases and 'exact' for singular keywords. I also cross reference my keyword choices with another keyword research tool (depending on which country changes the tool I use). This might be a useful thing for you to do given that you target the whole world. I'm in New Zealand and at times find the Google Keyword Tool doesn't give specific enough information for monthly search volumes.

If these other pages were of no rank value I would say I am part of the 301 camp. But seeing they do have some value I think the loss of any traffic to your call to action would out weigh the questionable benefit of narrowing your focus. So keep them around to support the main pages. Maybe push them down a category level.

Antonio, five different keywords is too many to target effectively with one page. If they are 5 significantly different terms, you need to seriously consider writing additional pages targeting some of the words separately. If they are closely related terms (synonyms, stemmed words etc) then figure out which is truly the targeted term (the highest value/traffic/lowest competition) and make it the focus of the page. That's what would go in the meta-title and URL. Then the others become secondary, supporting terms sprinkled through the text of the page in subheadings, alt text, and paragraph content. Make sense?

At MozCon 2011 Martin MacDonald asked the audience, "Who wants 3 million links pointed to their site?" Needless to say, I raised my hand. Live on stage, he pointed 3 million crappy links to my site, shipoverseas.com. I saw 100s of thousands new links in GWT. He kept them there for a couple days. I told Rand about this in a private email, bascially.... "All those links that were pointed to my homepage didn't have a positive impact on my rankings, but just as important it didn't have a negative impact." Conclusion: Don't worry about it. Google knows that stuff happens. Do what's best for your prospects.

What would be the downside to displaying the author of the book as the author of the page? Does the page contain information not relevant to the book itself? As far as the product photo rather than the author photo, I've never seen Google display a non-head shot as part of the page's author link in SERPs -- even when originally verified and integrated with a head shot (if someone has a different experience, please chime in because I'm curious).

Thanks Chad, We are learning with the backlinks.  I made some misteps with manual directory submissions at the beginning but I think we are building a good mix now.  I'll take a look at vocus but unless I'm doing pr's on recent marketing campiagn results, I doubt the it would make sense for us.  Was hoping for more input on the trust flow that would be associated from a BRKA company like Business Wire. Thanks for the input! Mike