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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Unfortunately, article directories didn't carry much link juice to begin with, and as Francisco said, Panda and Penguin have pretty much negated them as SEO tactics entirely. You might want to look at guest blogging, but make sure your articles are really something your readers will enjoy. Good luck!

    | Textbroker
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  • I see companies run into this all the time, and it gets me as well. The question is "How do I differentiate myself or my client from everyone else out there?" You can still cover the same topics as the competition, but put your (client's) own spin on things. I think it's time to define some strategy - who is he targeting, and how does he want to interact with that group? Is he a young, hip guy? An older pillar of the community? That's where to start. Once you get those two aspects down, then the writer will have something to base the content off of, and you all can jointly develop a brand and tone. Good luck!

    | Textbroker
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  • Just so you know it here is a link count for your homepage using screaming frog seo  if free tool URL http://www.islesurfboards.com/ Status Code 200 Status OK Type text/html; charset=utf-8 Size 45328 Title Paddle Boards Surfboards San Diego, CA Since 2004 Level 0 In Links | 279 Out Links | 153 | I have made the links. show up here for you so you get an idea of what's happening

    | BlueprintMarketing
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    | kbrake
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  • The other big one is "sex therapy la" from centerforheatlhysex.com/sex-therapy. Thanks!

    | joshuakrafchin
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  • Interlinking between articles is the best way. Additionally I think bread crumbs may solve your problem(list of links traveled to get to that page). They are semi-navigational so they will assist visitors finding more info, and Google is pretty good at distinguishing navigation links from contextual links.

    | chris.kent
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  • Hi Gary, Ben has provided a good answer. Now, technically, you are perfectly free to link to the homepage from all of the local listings. That is in no way forbidden, but it is a preferred practice in many cases to link to a landing page for each location. Just be sure your location landing pages are strong pages (not duplicates, not with thin content, etc.). The use of landing pages is also a good place to reinforce the NAP (name, address, phone) for each unique location. They will all share the same business name, but will have unique street addresses and phone numbers, and these can be clearly listed on each respective landing page. Years ago, Eric Enge interviewed Carter Maslan on this topic, and to my mind, Carter's advice about these types of landing pages still stands: http://www.stonetemple.com/articles/interview-carter-maslan-032710.shtml Scroll down to this part and read from there: Eric Enge: Let’s say you have more than one location, 100 for example. In your view, is it helpful to have individual pages on the website for all of the locations? Also, is it helpful to have the Google local business center linked to each of those individual pages rather than having 100 locations that point to a single web address? *Note, this was published in 2010, so some of the terminology is outdated, but the main message about this particular topic is still right on. Hope this helps!

    | MiriamEllis
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  • yes is different form classic meta name type: meta title, meta keywords or description that normally are in the tag Ciao

    | malecce
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  • The answer is... it depends. In general, Google doesn't like hidden content - but search engines won't penalize you for it unless they find that the hidden content is meant to deceive. In this case it doesn't sound like it's meant to deceive, but there are a few things to check to make sure the content is being indexed properly. 1. Does the content require javascript or flash to become visible? If so, it's possible for search engines to disregard it. 2. While it's common to place content in divs with CSS attributes set to 'hidden' (for usability purposes) and it's common for Google to index this content, it's hard to say how much seach engines will "weight" this content in it's ranking algorithms. 3. Check Google's cache of the page, and click the text-only link (for example, here's Google's text-only cache of this page. Is there any text visible that's not visible to the user under normal circumstances? This text may not be treated the same way by search engines as completely visible text. Best practice is to view your site with javascript disabled (you can do this with the MozBar) and make sure everything is visible. If not, you may want to make sure everything degrades gracefully to ensure maximum accessibility, and maximum indexation by search engines.

    | Cyrus-Shepard
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  • There is no telling what they will do with the page you replaced it with but I would put my money on the new optimized page doing better than the category page ever did.  You should have more content value on the new page.  Category pages are often linked to so I would run a link report on the old URL and try to get some of those links to change the page they are linking to. Since you are using WP, I would also consider adding a category specific loop on the page that took the category page. This would be a big help to users and show some good relevance to the search engines.

    | BenRWoodard
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  • Just a thought, but, what if the amount of "followed" links on this page diminishes the value of the page so much that it even has a hard time ranking for this search? I'm seeing 305 followed links from this page.  That may be zapping the value just enough to kill the results.

    | BenRWoodard
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  • I meant writing resources. Whoever's writing the content would do the content for the category pages as well. What I was saying is that if you don't have enough writing resources, you can also use partially templatized content.

    | TakeshiYoung
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  • Thankyou... but the blog was created first than the own main index... so the blog is no new or just builded, if the ose pickup my first index page why it did not pickup the all entire website? any way... I can not find my pages on google serp... I have more DA than other sites with my keywords, but my site does not appear.. thats why I think that I do not have any PA inside the blog too, just in index.. but Why?

    | lans2787
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    | Cuker
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  • I can sometimes search for something like "georgia" and then search for "guitars" and the first SERP will include a couple music stores in Georgia. And, if I look at the URL in the address window I can see that both "georgia" and "guitars" are present.  Google sometimes remembers prior queries and uses them to skew your next search.

    | EGOL
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