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Category: Intermediate & Advanced SEO

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  • Hello Actually we though about it when we released the website. The current heading, Title and PDF files are driving some traffic. As we have thousands of references it's not so easy to get different, and quality content. I think for now how gonna manually change the 80 duplicate content. But you're definitely right it would be better to get some more options as feedback and reviews. I gonna think about a way to do this. Tks a lot !

    | AymanH
    0

  • The client does not want to change the HTTPS structure and insists all URLs must be HTTPS.  So I am back to square one. I want the homepage to be HTTP (when a user is not logged in) but I am hitting a brick wall with the client. So at present we have good links coming in to the HTTP url but the indexed is HTTPS and the internal redirect in DNN is a 302 to HTTPS.

    | MickEdwards
    0

  • What you ideally want to do is set up the mobile site as a standard site.  Then utilize javascript to call each page in an order defined by the users actions with dynamic loading. This has two benefits: SEO and SERP.  The pages will be indexed as they should.  If you have one huge page you are still limited to the 2 or 3 keywords as always.  When you see a good infinite scroll website it is not one page, it only looks this way due to JavaScript calling additional pages at triggers that have been set. No JavaScript graceful fallback (or fallforward as it is actually the native state).  If you have one page, lazy loading with JavaScript and they do not support it then you have 2,000 pages worth of images loading at one time which is otherwise known as a bounce. You will want to build out the site with no consideration to the infinite scrolling (except in design ie. tile-able backgrounds for a smooth non stop flow) then apply the script after you have a logical site structure using silo'ed categories.  Google bot, Google bot mobile and users who do not have JavaScript will all have a useable site and the SERPS will rank pages as they should. Tip:  Keep any page wide bar or graphic styles in the header or the footer of the page.  You will normally only call the content or article portion of the page to the infinite scroll so you have a non-stop flow on the site. Hope this helps I know your not using WordPress but I am assuming you are using some sort of templated PHP script for a 2K product store.  This WP plugin is pretty easy to understand and what I first used to grab the concept.  Also, if wanting to go a more Pinterest route look into Masonry JavaScript.  http://www.infinite-scroll.com/

    | yeagerd
    0

  • Depending on how you implement the canonicals, you should see a decrease in your duplicate errors, which will be replaced by canonical notices. Ideally, there won't be anything to ignore.

    | MattRoney
    0

  • Probably not but you may avoid a penalty though.

    | sbrault74
    0

  • I have to agree with you on making this move. Content that doesn't contribute to the quality of your site and receives minimal traffic should be removed. Besides ensuring the redirects are set properly, you can evaluate if these old content do actually make good material for future writing. It would be a waste to just delete them without any second thoughts. Some snippets of these old content can still prove useful and be spinned into new articles once you elaborate on them.

    | ReferralCandy
    0

  • Instead of using noindex or rel=canonical tags that would redirect link juice away from your page, how about summarising or highlighting important parts of these news articles and congregate them in one page instead? Individual links to the full articles can be placed after the summaries. This way, I believe you can still achieve the purpose of showcasing good reviews about the company and keep the page ranked and searchable on Google.

    | ReferralCandy
    0

  • Hi Christy ,Sorry for the delay. I can't be 100% sure (after all it's Google) but here's what I did. On the homepage I've changed the title into this format: brand name + "|" + slogan with keyword while on the rest of the pages I have not changed the title and left it in the following format: Page's Title + "|" + Brand name After that , this website's title results appeared as above , without ":" or re-position of the brand in the title. Hope it will help.

    | Kadel
    0

  • I know this is not exactly the answer to your question, but I would also do some additional research around keyword ranking.   Look at what content is duplicated on the sites then search the title tag or the opening sentence.  See what site shows up across a group of pages (be sure you are logged out etc).   You should see a trend of one site that shows up more often than others.   Use that as one of the "votes" in addition to things like PA in OSE for those pages and also the amount of traffic that the pages are getting in comparison to one another (again, comparing the results for duplicate pages across sites).  You could put all this into a spreadsheet and it will start to point you in the right direction. At a domain level, you can put 5 domains into OSE at any one time and get a quick analysis.  That shows the same as what you mention that the lead is www.borealcanada.ca Seems like you just need to 301 all the other domains page to page to that one.

    | CleverPhD
    0

  • Thanks a lot guys. I'll do it that way! Thanks for your time.

    | StevePatenaude
    0

  • It seems now the page is sitting comfortably in position 113

    | sbrault74
    0

  • Thank you for your response, I have a few questions: 1. heatmapping tool (you refer to sitemap.xml and it submitted to Google) ? 2. Remove options withing template layout, do you thing we can remove on the category pages the links included into the head (starting with Home ... Promo Codes) and the other starting with MAC OS ... Flash ? 3. Also use less pagination actually we are using 14 pagination links (remove them to 5)? Waiting for your ideas Thank you Claudio

    | SharewarePros
    0

  • Hi, Did you ever find the answer to this question? I'd be interested to know as I'm tackling RSs myself at the moment. Chris

    | PeterConnor
    0

  • Most likely a penalty. Manual or algorithmic, did you check your WMT? They are now showing all manual actions (and some algorithmic too, such as a link devaluation).

    | FedeEinhorn
    0

  • Thanks CleverPhD!  That was the decisive answer I've been looking for

    | Stew222
    0

  • You know I'm all about SEO and originality...

    | Chris.Menke
    2

  • Looking forward to any other ideas. If you go to www.activegolf.com and search for tee times do you get a list of local tee time deals? A little bit of feedback would help tremendously!

    | CAndrew14.
    0

  • Jon, I took a look at this(the screencast was helpful). I would go to this blog and read about the local directory ecosystem: https://getlisted.org/static/resources/local-search-data-providers.html One of my suspicions is that the other office has more local citations than your head office. The other things is that your site and many of the references on the site do not really differentiate between the locations. For example on Careers each address directs to the same page. You may want to consider modifying you map so that there is a mini site under the main site for each location. This would help signal multiple locations and a hierarchy to the different search engines. Ron

    | Ron_McCabe
    1

  • Both Lance and CleverPhD have some good points. Really go page by page and map out the entire domain. Both on the PR4 and PR5 sites. Create excel spreadsheets to align up the location and destination of your 301 redirects. Then, calculate the # of pages you have listed on the PR4 site that need redirecting but really don't have a home. IF the number is small enough, just redirect those pages/URL's for visitors to the homepage. Google doesn't like mass 301 redirects to the homepage, but if those pages have small inbound links, and some value - that will get pushed back to the main index URL. You could also let it 404 as CleverPhD said, but what I would map out, is a kick-ass 404 redirect page. Include elements like a search function for people to look for new content, add a link to a form that people can fill out to advise of the 404 error. Offer up alternatives and/or pages-URL's that might offer something similar. Have fun with it and add some creativity to help convert those almost lost users to possibly visitors and then clients. Don't just let the 404 page be the end all of the site visit. I have found by really focusing on 404 error page improvements, you can improve both the bounce and exit rates of said pages, and as a result retain users that become clients in the end - all because you were able to take the time to build something that caught their attention, and thus - kept them inside the site Some great examples of creative 404 errors might include this or some creatively funny ones like that. This is another one I liked here. Hope some of that helps Cheers!

    | RobMay
    0