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Hi there This is more from a search standpoint and how much of your title will show. If your titles are getting the main point of the content across in SERPs, with keywords toward the front of the title, then you should be fine. That said, I would not add too many or repeat keywords as this could be consider over optimization and keyword stuffing, which can trip spam filters, and it will also make your titles long. Here are some tips from Moz on title tags, there is also a tool to test your title tags and their appearance. Hope this all helps! Good luck!

We;ve found that the large dip in traffic coincides with the change from http to https, but as far as we can see we've done everything correctly when making the change.

Hey Rajiv, I don't think there is anything wrong with this approach as you're just updating your previously published post with some links and this is what all marketers suggested. Usually this happens,  when you intend to update your most/least traffic acquired pages. I'd suggest you to work on these things as well, Add an editor's note. Something like, "This post was originally published at "date" and has been revamped or updated with latest information" Remove outdated content. Update the facts according to latest studies. Add more internal links if you have produced new relevant pages. Update screenshots if required. After all these changes, share your article again and I'm sure it will get more traffic/ exposure and look more natural. Hope this helps! Thanks,

Hi Ravi! Just curious—why point the canonical at http://www.indialetsplay.com/cycling-rollers?limit=all rather than http://www.indialetsplay.com/cycling-rollers?

Google is officially supporting some emoticons. I talked to one big-brand SEO last week who has tested it with a fair degree of success. A couple of warnings: (1) Testing the impact on one title tag is a fair amount of work, so it really has to be a high-impact SERP. This isn't something you want to spend days on across thousands of results. (2) Make sure the character/symbol really is relevant. People focus on the first two words of a headline, and that emoticon may well take the place of one of those words, so make it count. I wouldn't do this just because you can. (3) Not all characters render properly on all OSs and devices. Make sure to test.

Micha, After looking at your site and running a few quick tests, I still don't think your site has been penalized. You have a few technical and on-page issues to deal with, but I don't think fixing these alone will catapult you to the top of the SERPs. I checked the SERPs for "climb kilimanjaro," and I think your competition is your biggest hurdle. In addition to being around a lot longer, your competitor's websites have far more targeted, editorial backlinks, and consequently much higher authority, than your site. Unfortunately, there's no quick and easy fix for this problem. You'll have to work toward earning good backlinks.  Check out the resources below. https://moz.com/beginners-guide-to-seo/growing-popularity-and-links https://moz.com/beginners-guide-to-link-building http://www.searchenginejournal.com/seo-guide/link-building-earning/ http://www.linkbuildingbook.com/

You're correct, the third test is similar to your situation. So it may be that Google is crawling the link just fine and is passing that link juice, and just that the tools you're using aren't sophisticated enough to detect it. The dynamically inserted text is present on Google's cached version of the page, so it may very well be fine and you might not need to do anything. I usually try not to rely on Google to figure things like this out, since they are inconsistent at best at correctly understanding JavaScript code, but like I said, if changing how this information is displayed on these pages is going to require a lot of time/expense/work on your part, it may not be worth doing.

Hi there I like to include brand in the title, and I actually use the " Page Title | Brand " format. As long as the main page title is seen within the 50-60 characters of your search result, your brand doesn't have to appear - reason being, crawlers read the entire title, but users really only care what they searched for, unless they have a brand preference, so the title of the content will do just fine. Whatever format you choose, keep it consistent. Hope my opinion here helps, good luck!

Hi Sam Of course, this is all theory work, but I would say option 2. If we look at the most recent Moz Ranking Factors and the Searchmetrics Ranking factors, we can see that # Unique cblocks Linking to the Page, # of Unique IPs Linking to the Page, # of Root Domains Linking to the Page (Moz) are among the strongest correlations for higher rankings. Certainly from my own experience (and ultimately it's your own data that you should trust the most), I have seen rankings increase more consistently when I have earned links from multiple domains/IPs, as opposed to, say, 3 from the same website. Your mileage may vary, but in most scenarios I'd look at option 2 as the better option.  Of course, you need to do all of your quality assurance to make sure that it is the kind of website you would want a link from, but if it is then go for it.

Hi John Honestly - this the best you're going to get between this answer and the resources linked to above in the previous answer.

I'm also a big fan of changing the complete domain to HTTPS. Therefore I'm using HSTS response header to enforce this. The great advantage is that the browsers remember that site as HTTPS and skips any redirect you may have to make from HTTP to HTTPS. So might worth looking at this as well. We are using KeyCDN with force SSL feature enabled.

I can recommend KeyCDN. They have a POP in London as well. Did not find a CDN with better prices and that many advanced features.

No worries Did you make a decision in the end?

Hi again If you want to focus more on the Australian site and the NZ site isn't where you want to place efforts, then you can redirect it - but I would URL map it properly so that pages on the NZ site find their corresponding pages on the AUS site. But that is ultimately up to you to decide - if the return is not there and you want to focus on one site, then redirect and make sure all pages find their new home. I would also update relevant citations and back links. I would personally optimize both and put efforts in if you think potential is there - it's just a better user experience - especially for different regions, local search, and audiences. Hope this helps!

Many thanks EGOL - some excellent points.

I agree with EGOL here. I would look at it more from the usability standpoint and if it provides value for the user. I am not too fond of them so I never recommend them, but that's really up to you and if it appeals to your audience. You can test with VWO or Optimizely and see the engagement based on the data collected and go from there. Hope this helps - good luck!

The URL and page title ect seems to point towards Devonshire a county literally at the opposite end of the United Kingdom - Could this be having an impact? Your Moz rank is fairly low - Look to build this with high quality links within your industry.

Many thanks Andy and Patrick. Some very useful points and links here.  I will take a look and see what I can unravel as to the reasons. Many thanks Pete

I did not, it was only one page so I used fetch as Google.

As mentioned above, some CMS's will do this and if the site isn't configured correctly, like editing the .htaccess to take care of it. then it will just sit there. It is unlikely to be causing problems, unless there are multiple homepages being generated (/home, /index.html, etc). Ideally it should be redirected to root if for no other reason, than to bring it up to date. -Andy