Category: Intermediate & Advanced SEO
Looking to level up your SEO techniques? Chat through more advanced approaches.
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Positions dropping in SERPs after Title and Snippet change
Hi Zoe, thanks a lot for your reply. I checked the ranking position through pws=0 and also by Moz's Ranktracker. In Moz it showed up ok but with &pws=0 it seemed to have dropped over several positions. Please see my response to Cyrus if you're interested in what might have caused the drop. I did not know that Google does not update meta data in real time. Thank you very much ! Marc
| RWW0 -
Mass Product Page Upload - SEO Issue?
You could always consider no index follow these until a point you'e in a position to improve product pages People sometimes use this technique if they feel a Panda update is coming... otherwise it could just look like a lot of low quality on the site. Pete
| PeteC120 -
Anyways to pull anchor text?
Hi Matt! No i have not yet found a tool which can do this. The _ScrapeBox Anchor Text plugin _CleverPhD mentioned can only do this for one domain at a time. I need it for multiple domains. Any other suggestions?
| jayoliverwright1 -
Our domain is ranking quite ok on google.ru, but not at all on Yandex. What could be the main differentiator here?
Search engines work out how websites rank rather differently from each other. My site has only just had pages rank on Google, while on Bing they're ranked for a number of months. And even then the rankings are different across the two. Like Russ said, you may need to prioritise one over the other. In my case Google has started to take notice of my site even though Bing noticed it months ago. I would bet that sooner or later Yandex will do the same for you.
| mickburkesnr0 -
Prerender.io and similar services to index content - legit?
Prerender.io is great and I highly recommend it, although it doesn't necessarily guarantee that your site will get indexed. What it allows you to do is make certain JS technologies like AngularJS or BackboneJS to play more nicely with bots.
| rjonesx. 00 -
Getting too many links on Google search results, how do I fix?
You could simply remove your name from the pages The sitelink example from Apple is at Google's discretion. They usually only do it for sites with high authority or where they're sure of your intent and have identified an entity associated with your search. I would not mess with your robots.txt. Just decide which pages you do or don't want to show up for your name. You could try something like {Type of photos) photos by {Your Name} for pages you DO want to show up. Generally lots of search presence is great, so I wouldn't worry. You COULD de-optimize, but it seems unnecessary.
| Carson-Ward0 -
Thin Content, Ecommerce & Reviews
Hi Everett Yep, that all definitely makes sense. Sometimes with the more mundane products it's hard to make them stand out. We do include most of this information but I'l review whether there;s anything we could add. Thanks again
| BeckyKey0 -
Disavow backlinks
Hey At the very least, if you're removing links to try and revoke a manual penalty, showing evidence that you have directly contacted webmasters and had some links manually removed is essential. Google wants to see you repent attempt to take action against your action. I have not seen one manual penalty removed just by disavowing links straight away. They want to see a documentation of your work, which includes manual outreach. There is also the possible argument that physically removing a link will be 'quicker' at getting the link out of your backlink profile, with it being reported that a disavow file can take between 3-9 months to be processed. Wouldn't surprise me if Google are trying to speed this up dramatically - but we know that Google crawls, caches and indexes links relatively quickly - and by that same notion it would also process removed/broken links quickly as well. So there could be an advantage there too. Hope this helps.
| TomRayner0 -
Do I use H1 tag for logo or page content?
No your brand name will always be your brand name. If they search for that your brand name should come up no 1. So do not waste a H1/SEO opportunity unless the boss demands it. The searcher is looking for you, you should rank no 1 for your brand name so in that instance the H1 brand name has no impact. The exceptions could be where the brand name is or includes the keyword target etc. So may need to think a little more laterally. So if the company is called "Health Insurance Inc" & and is chasing the word Health Insurance. In that instance making your H1 your brand name... or part thereof is a good idea!. The H1 should be helpful to both google and the customer - so frame your H1 in that light for each page. Hope that assists. ,
| ClaytonJ0 -
Product Schema & Google Guidelines
Hi Nico Thank you for the update and I feel better in knowing this
| BeckyKey0 -
Duplicate Content through 'Gclid'
Gentlemen, thank you for taking the time to contribute. If Google doesn't crawl and index, can you guys explain this? https://www.google.com.au/search?espv=2&q=site%3Awww.mypetwarehouse.com.au+inurl%3Agclid&oq=site%3A&gs_l=serp.3.0.35i39l2j0i67l4j0i10j0i67j0j0i131.58677.61871.0.63823.11.8.3.0.0.0.208.930.0j3j2.5.0....0...1c.1.64.serp..8.3.419.nUJod6dYZmI I have found the solution elsewhere. The canonical tag is auto-generated, so it is creating it's own canonical tag for the pages. So we need to create a rule in the back end that exlcudes parameters after the end of our URL's
| MyPetWarehouse0 -
TD*IDF analysis Tools
Hi Chris, I don't know of any free tools that do this unless you want to write some code yourself. If you go that route we have some open source libraries that you might find useful, especially qdr that implements the TF-IDF scoring and dragnet for parsing/cleaning the HTML. Good luck in your search!
| Matthew_Peters1 -
Linkbuilding
We work for health insurance entities and for one target the keyword health insurance. It is not dissimilar to targeting any keyword, except more expensive and competitive. The quality of work must be first rate. The key to success on terms like health - is fight the battles you can win. ie if new to the market, new url etc. there is no chance of ranking in the top 4-5 for the primary keyword, for an extended period. However you maybe able to rank in the top 5 for the keywords "best health insurance". Generate cash flow & re-invest. My suggestion is not to give up equity in the business to a stranger - simply fraught with danger. Also you are giving up your IP. You may get lucky odds are it will be a disaster. Firstly roll up your sleeves. Then do a site audit. Moz does a partial for you. https://moz.com/blog/technical-site-audit-for-2015 Then once your site is audited and clear, start working on the customer experience - website and go door to door if you have to. If it a good product and customers love it you are on the right track. You need to access feedback honestly. My view is the way to succeed is to ensure your customer thinks you are the best in market at whatever you do. That special service you gave the customer means they will start to promote it. Links will flow from good content, so concurrently work on informative content. The reality is it is just plain old fashioned hard work. Remember if you do it yourself whenever a website issue arises you can ask the community a specific question - you will get plenty of help. Hope that assists.
| ClaytonJ0 -
Domain Change behind Drop in DA from 49 to 9?
Thanks Thomas, yes i guess this may well be the reason. We had the new URL live for a period of 3-4 months before we made the 301 of the old site so the score of 9 may be from the new site being scored before the actual change is my assumptions... I've checked other software to now like Majestic and Ahrefs and scores in these are similar to pre domain change.
| SEO-SMB0 -
Wordpress uploads folder issues
Hi Tai, Glad to hear that this is all sorted out. All the best, Tom
| BlueprintMarketing0 -
Making Filtered Search Results Pages Crawlable on an eCommerce Site
Hi Robert! Are you able to provide any more information?
| MattRoney0 -
Internal Duplicate Content Question...
If you want to a free test to crawl use this https://www.deepcrawl.com/forms/free-crawl-report/ Please remember that URIs & URLs are different so your site with 300,000 URLs might have 600,000 URIs if you want to see how it works for free you can sign up for a free crawl for your first 10,000 pages. I am not affiliated with the company aside from being a very happy customer.
| BlueprintMarketing1 -
Link Brokers Yes or No?
My response is a big fat NOPE. If the client isn't happy with the speed of back linking, then it's time for an education session in which you stand up as the expert they hired you to be and explain exactly why it's a bad, bad idea. Brokered links are often not contextual, which means they're not actually all that helpful. They tend to come from low quality sites, which means they're not actually all that helpful. And that's just if you don't get caught. Getting away with black hat tactics is an intense, highly skilled, full-time endeavor. It's not a quick and easy way to anything. So even if you are willing to go there, given your inexperience with shady link building tactics, it's still a wretchedly bad idea since you've got no idea how to not get caught. Best thing to do is to build a content and outreach campaign that builds links in an above-board manner that no one can take issue with. Believe it or not, that's actually probably easier than anything that link buying would steer you into.
| BradsDeals0 -
Backlink Audit Tool Recommendation?
I love URLProfiler for this - here's a blog post and video on how you can use the tool. As they say, nothing is a substitute for manually reviewing the links, but if you want some quick classification and identify those links that have toxic 'signals', this is the tool for you.
| TomRayner0 -
Duplicate content on recruitment website
Hi Issa, You're right, duplicate content and bad usability could be triggering the slow rolling Panda 4.2, but I'd dig in a little more (apologies if you already did this research): You mentioned 200 pages are potentially duplicate; how many are on the site in total? If you have thousands of pages indexed, 200 duplicates probably aren't going to cause a Panda penalty. How similar are these postings? Just the page title? Or is the entire page extremely similar in content? (To answer this: if you made a keyword cloud for these similar job descriptions, would they show roughly the same mapping?) If it's just the page title that's similar, make sure to set the pages apart by including the name of the hiring company (which I assume makes the different positions unique) towards the beginning of the page title If the entire page is similar, then add more content to make the pages more unique, like a blurb about the hiring company, how long the job has been up, how many applicants the job has (if available), etc. Either way, make sure you don't have any old jobs that still have live pages! If possible, I'd redirect them to a similar job posting. Like John asked, did your traffic drop dramatically one day, or has it been tapering off? If it's tapering off, I'd guess it's not Panda. And, last, which pages lost traffic and rankings? Which keywords dropped in rankings? You may be able to tell how you were penalized by which keywords were most affected. Hope this helps, Kristina
| KristinaKledzik0