Category: Intermediate & Advanced SEO
Looking to level up your SEO techniques? Chat through more advanced approaches.
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Recovery from manual penalty, several sites sell same products
Just because you had your manual penalty lifted, doesn't mean the algo penalty (mainly penguin) was lifted as well. Be sure to check up on your anchor distribution to make sure it isn't over optimized. That being said, we had a site in a similar scenario and ended up switching to another domain after a lack of results for a while. Depending on the extent of the negative SEO, it might be the easiest solution.
| OlegKorneitchouk0 -
How to outrank a directory listing with high DA but low PA?
Most of my work is writing articles that take between three days and a week to author. I also have employees who assist with these articles by taking photos, making graphics, doing research, collecting data and posting them to websites. Some of these articles attack very difficult keywords. After doing this for about 12 years on the same website, I still don't know how these articles are going to rank. A year or two after posting some are on the first page of Google defeating popular websites that surprise me. Others, perplex me because I am being beaten by pissants - in SERPs that I would judge to be much easier. I suspect that semantics, keyword diversity and titles that elicit clicks help the pissants beat me but I don't know for sure. I can't predict how my own rankings will turn out on a website that I know well, in an industry where I have worked for 40 years and against competitors who are often people who I know by name or are even my own customers. The SERPs can be very difficult to understand. One thing that I will say with confidence is that DA and PA explain nothing and give zero guidance in winning a fight. They count as zero importance in my decisions. I can't even tell you those numbers for my own websites unless I go look. That's how little attention I give to them.
| EGOL2 -
How bad is duplicate content for ecommerce sites?
If you're canonicalizing duplicate pages to a single source, assuming it's the one you want to promote, then no, it shouldn't hurt your SEO. The site you're pointing at should see some benefit, and the ones doing the pointing will take a backseat, possibly drop a bit. I'm guessing that's the whole idea? But why do you have multiple sites that have the same products and descriptions if you're not trying to drive organic traffic to all of them? Is it more for paid landing page purposes? If not, why not 301 them to the main site instead? Or, as EGOL suggested, build out content that makes each site uniquely helpful and authoritative so that those canonicals aren't necessary?
| BradsDeals0 -
Switching from HTTP to HTTPS: 301 redirect or keep both & rel canonical?
Thanks Eric, I appreciate the response.
| Steven_Macdonald0 -
Navigation is not showing up when disabling JS?
Sorry for the delay Taysir, I didn't see the PM. I took a look at your site though and your implementation of the drop down menu is good and both Bing and Google are indexing it correctly. Hope this helps!
| Daniel_Marks0 -
One SSL Certificate for Hundreds of Corporate Websites
For your SSL issue, take a look at Let's Encrypt. As far as SEO and duplicate content, search engines typically can't index content behind pay walls and logins unless you're using a CMS with this feature (bots allowed access to articles). Beware of your visitor interactions, like sharing page or product URLs that are access controlled. This would have negative consequences for SEO as potential visitors would be redirected to a login page instead of the intended content, but many people would bounce away from this page. That's a signal to search engine that nobody is finding what they're looking for on you site for those related links. A 100% bounce rate would not be great.
| kwoolf0 -
How Do You Do Link Building??
I also highly recommend our Beginner's Guide to Link Building. Tons of useful and helpful information there!
| EricaMcGillivray1 -
Schema Review For Attorney wordpress website
Have you tried Schema Creator by Raven? You would need a static home page to use it. It's been around quite a while but works very well. It will place a text box on your page that will be visible which is good since Google wants it that way. You would select the "Review" category. Best!
| Chris6610 -
Need help with Robots.txt
I would actually add a canonical tag and then handle these using the Parameters section of Search Console. That's why it's there, for exactly this type of site with exactly this issue. https://support.google.com/webmasters/answer/6080550?hl=en
| MattAntonino1 -
SEO impact of mouse over text on product page
Hi, As far as I know Google won't be treat this as hidden text, you are using it for better user experience. You have already mentioned the price very clearly beneath Reviews. Thanks
| Alick3000 -
Bad SEO Practice: in title tag?
I love the way you phrase things. lol I agree with EGOL here - it's definitely not helpful, it's definitely not needed, it could be harmful, and it's a sign of other potential issues. I would definitely work to remove it from the title. Plus, .... I mean what's it trying to accomplish? This tells me it's auto-generated or (stealing EGOL's word) "dumb." because it's a line break. You can't line break a title. I mean I could see some example of code that are meant to do something in a title (for instance, **for bold) but not BR? It makes no sense. **
| MattAntonino0 -
Duplicate Contact Information
Laura, Yes thank you for your reply, this helps greatly. Right now for the client, because they lack a good strategy for organic SEO, AdWords generates their greatest traffic. I hope to leverage this with a better organic approach for SEO, and help create a better AdWords strategy. But all that said, I just wasn't sure about the contact info and address... now I can move on. Thanks again!
| cceebar0 -
Page exist on mobile but not on Desktop
Hi Anirban, Can you tell me a bit more about this page? Why is it only on the mobile site and not the desktop? I wouldn't expect this to be an issue for SEO (especially not with a single page - maybe if you were doing this for lots and lots of pages we could see an issue). But I would suggest asking yourself whether it makes sense for this page to be mobile only. If so, how likely is it for a desktop user to even find this page? It likely won't rank for desktop but that's a good thing because it's not really available to desktop searchers (since you've implemented a redirect).
| bridget.randolph0 -
Migrating e-commerce platform (same domain). Do I need to be concerned about these changes?
Many business asked about migrating data with change of ranking. I suggest SEO URLs migration plugins to supports users to transfer data successfully and safely. Check it: http://litextension.com/seo-urls-migrations-plugins.html
| Nayotanguyen0 -
Does getting a placement in a high DA site matter if PA remains low?
thanks so much for your reply Brian that makes a lot of sense. I'm now just waiting for another couple of links to get indexed, then hopefully I'll see some rewards for the work done! Cheers, Marcus
| BrighterFinance0 -
Something happened within the last 2 weeks on our WordPress-hosted site that created "duplicates" by counting www.company.com/example and company.com/example (without the 'www.') as separate pages. Any idea what could have happened, and how to fix it?
Thanks for marking those good answers, William. I'm so glad they were helpful to you!
| Christy-Correll0 -
Will I lose Link Juice when implementing a Reverse Proxy?
Two servers? The existing one to process the redirects and a new one to handle the reverse proxy. Or vice versa. So the DNS for the old domain would point to a server that does the redirects. However, the server that hosts the site will be set to reverse proxy. Another way of looking at this concept would be to take down and redirect the old site, and to start a new site, with the exact same files/database, that will be used to serve the content in the subdirectory/folder. Ask what they think of that idea. I certainly don't have all the answers to every situations, but will do my best to help you find a workable solution.
| Everett0 -
We killed our SEO, but how come some of our keywords are still in the top 1-3
What about the on page SEO for the blank page? Anything there? I agree with the other guys, sounds like this blank page has some signals going to it ... possibly a really powerful link (even by accident) that could be pushing it's PA up.
| BrianJGomez0 -
How to target for misspelled Brand name searches
Great answer Chris! Manas, It sounds to me like Google does not consider your brand to be an "entity" worth ranking for it's own brand name. This is why you're getting the "Did You mean?" link or "Search instead for..." in search results for your brand. The stronger your brand becomes - in Google's eye's - the less likely it is that people will see "Did You mean?" for the search. Of course, without actually knowing the terms, it's difficult to say. If your brand name is "Helocopter" it would need to be VERY strong for Google not to show results for "Helicopter". However, if your brand is "HeelCooper" you could probably resolve that problem, and several of your others, with the suggestions below. Go Through This Presentation and implement what you can, such as: Organization Schema with Schema.or Markup in the HTML or with JSON-LD Add and Define your brand on WikiData, Wikimedia and other open data sources, or repositories for brand entities Work your way up to WikiPedia by doing noteworthy things that generate press Make sure your Name, Address and Phone Number (NAP) are consistent across the web. There are many ways to format things: (Street, St. | Road Rd. | 1800, 1-800 | 555-999-5555, (555) 999-5555) | ABC, ABZ. The important thing is consistency. You need to "Disambiguate" your brand from whatever that other keyword is. This is important for search, but also in reducing the amount of your potential customers who misspell your brand. Drive more searches for your brand, and subsequent clicks to your site by generating positive publicity. Use PPC ads for your branded terms, and that other term if possible, to get as much of that traffic as possible to your site, even if you aren't ranking #1. Also, google will be less likely to recommend another search if the one you performed is generating income for them. And they can use the data gained from those real user searches to inform their algorithms, which will - hopefully - eventually result in your site showing up, as it should, for branded searches. If none of this works, consider re-branding.
| Everett0