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It'll depend on the existing domain that you want to use to host the sub-domain. If the existing domain is already an authoritative domain that has been around for a while and has a high domain authority, it would make more sense to host it under the existing domain as that will enable the new sub-domain to 'share' some of the domain authority. Good way to check is if the existing domain is already ranking for similar keywords that your new Magento store will be targeting with it's products. Hope this helps!

403 Forbidden is coming now for DMOZ.org. I am not sure if we need to list our website in DMOZ, my company website https://www.sellbuystuffs.com seems to be not listed there, and not sure how to add the listing.

Many thanks to both of you for your very helpful responses. I'll get to work on improving things as suggested.

With Each redirect probably there is a 15% loss of link equity. Refer this for detail: - https://moz.com/blog/301-redirection-rules-for-seo

Hi nishthaj, I think blocking with robots.txt is a good solution. But you don't have to block each url manually, it's better to block all urls that have: & or = I think the code for this is: Disallow: /*& Disallow: /*= This way you will automatically block all present and future weird urls like this and prevent present and futures problems. Hope that helped

Hi conversal, Did you see the responses to your question? Just want to make sure - let us know how things are going, thanks! Christy

So I'm with James in that you should leave it a few days and see what happens. Google quite often tests results in different positions to see whether the site is a good result. It may be that your optimisations caused Google to start testing the pages for that term, Google may have decided the site isn't a good result or may still be testing. Without knowing the brand of the site (which I understand you likely can't share) I couldn't comment on what level of competition you might be getting for the brand name but if it's something generic, or something which could be used to describe a whole industry or product, a new site might struggle. It is also worth considering what James said about the links. How did you get them? Google may think that they are low value links. That could mean the links become devalued (don't have any real impact) or the site might be penalised, in which case it's quite possible not to rank for the brand name. It might be worth doing a quick backlink audit on the site and getting rid of dodgy links regardless of what happens with this specific ranking.

+1 to EGOL and Ginaluca. We need more information about that pages. In any case, if we are talking about thin content, but if is quality content and it's not duplicated content or oriented-for-SEO content, I would not use noindex for it. If we ar talking about empty pages or almost empty pages maybe is better to use noindex, or maybe is better to delete and redirect with 301 this pages. I would reduce the internal linking, and maybe put those internal links lower or in places with less visibility. Just that. Greetings!

As far as I know how Yoast can create the sitemaps it's just a dump of all the articles that you have in WordPress. So your use case wouldn't be solved with just installing the plugin. You would probably have to work with either what you have or put some effort into rewriting how there sitemaps are being generated.

Hi Chris, To my understanding, my take is that, unless Google Image search is an important channel for your business, the improvements to page speed/UX will be a net gain for SEO. Using Base64 encoding for images may result in those images falling out of Google Image search, but the pages themselves are not likely be negatively impacted. Caveat: Google has not communicated on the impact of this specifically, and we've not tested this with Distilled clients - I've based my answer on my understanding of Google's technology, their emphasis on all things page speed and the fact that this approach is growing across the web (so it's likely Google has already solved for this or else will have soon). Best, Mike

That doesn't work by page Paul - That's what Brian is asking.

Hard to tell without knowing the site, but it's possible there are external links to "https" versions of the pages. At this point, Google is going to increase the pressure to secure sites, and later this year Chrome will start warning users about all non-secure pages, so it may be worth making the move.

Hi DAGU, This is an interesting question and one that requires research.  Google rank brain will identify words intent that are essentially the same.  You can see this with keywords by typing them into the search engine.  If you type in 'How much is a haircut' in bold you'll see in the entries to the SERP 'haircut prices' 'average costs' haircut cost 'hairdresser cost' etc.  So you know google considers these to be the same things. So if you mention 'price', 'cost', 'average price' loads of times you're going to get slammed for keywords stuffing because these are variants on the same words. Now with products it's a little more difficult but the same principle applies.  You need to find out what people (and google) considers to be in the same topic and where the edges of that topic are.  This takes testing and time and research. But the best place to start is with googling.  On the highest ranking pages do they group the products together or have them on separate pages?  Also use your brain (I don't mean that in a derogatory way) but shut your laptop and think critically about what your customers want to see on each page and what type of customer might be looking for what product and why. Even better go ask them!  But looking at successful pages will give you a good start.  Make sure you have your Mozbar on and discount the pages with very high DA or PA because they may be ranking because of factors not related to on page or smart information architecture but because they are just established players.  You want model the small players who are newer and doing it right. There is basically a balance to be struck between the serp entry (very important for people looking for something specific) and the page content which needs to have the depth and comprehensiveness to rank.  And there's no tool out there except your own brain and your customers/staff that's gonna give you those answers. Also don't be afraid to test.  I treat 'gummy smiles' with Botox so had that as part of my botox page.  I just took it out this morning and made a page dedicated to gummy smiles that includes laser gum contouring, crown lengthening and all sorts of other stuff.  Let's just see what happens.  You can always change it back if it doesn't work. But be aware of volume.  If you've got one page for the "Nobel Biocare Straumann Titanium Implant" it's just not gonna pick up enough search and google's not going to get enough data from chrome to rank it. So I have it as a tab on my Dental Implants page and if someone does a search it it's marked up & H3 so it comes up as a hyperlink in blue. Good luck.  But this is a critical thinking job and a research job so get googling and see what google considers the delimitations of your topics.  Spending two days just googling products and making notes will not be time wasted because you'll get a feel for it.  And once you start to get a feel for these things then you can start using your intuition and taking shortcuts. Most of the stuff I do now I just wing it and do a few tests and pick a winner.  Because i've done so much painstaking research I feel I have a pretty good idea of what google's got in mind for my categories and topics.

I agree with Gaston. The most important thing to do is to plan and execute carefully. In my experience, failures are usually caused when insufficient time and care has gone into planning, executing, testing the migration. You'd also be wise to benchmark existing metrics and settings before pulling the plug. It'll streamline problem-solving should an issue arise. This post is also helpful - https://searchengineland.com/take-back-lost-links-220462. It explains how to reclaim lost links when it's not obvious why rankings have dropped. It's possible you've lost backlinks that pointed to previous versions of the site that haven't existed for years and this post provides a step-by-step technique for reclaiming them.

YES! WP custom area.  That's the one I want.  Thanks roman.

I agree with Nigel and Google. You will be spliting link juice between two domains rather than building a single domain using langauge subfolders. The language of the page should be documented in the html tag. https://www.w3.org/International/questions/qa-html-language-declarations This is the way to go.

you guys are awesome! Thank you.

Hi Roman, Thanks for the great info. For the keywords you want to rank for on a page, should you be using those exact same keywords in the below format? Do you use the same keywords in the anchor text? Or should you be using as many different and good (appropriate keyword difficulty, volume etc ) keywords as possible in this format? 3 keywords max: <url>www.mysite.com/my-keyword-phrase</url> <page title="">2 keywords max <title>Primary Keyword - Secondary Keyword - Brand</title></page> 2 keywords max: keywords in my headers 2 keywords max: keywords in my headers  <focus keyword="">1 with Yoast</focus> <anchor text="">Primary Keword-Secondary Keyword phrase (link to another page on your site) </anchor> For Anchor text, you said this is a previous comment: "Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs"_ So that is why I thought one might want to have different highly ranking keywords in the above format. Excited to see what you have to say! Emma

I read about "Fred" since Moz mentioned it in their newsletter yesterday. Two interesting links: https://www.buzzfeed.com/leticiamiranda/overstockcoms-search-engine-business-is-crumbling-after  https://www.searchenginejournal.com/google-algorithm-history/fred-update/  I guess this sounds familiar and aligns with the period that my client suffered. I don't remember ever reading anything about it, but it might help.