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I would not add it to every page - Also it looks very spammy to have it that long Use keywords in urls to signal google what the page is about

Thanks, John.  Information right from the mouth of Google.  Much appreciated. -Aviva B

This is a basic configuration issue. I would advise you to contact your sitemap software vendor or whomever wrote the code. You need your sitemap software to view the "www' version of the site as those are the pages which display the links.

It is correct that DA, PA, depth of pages, etc. are all factors in determining which pages get indexed. If your site offers good navigation, reasonable backlinks, anchor text, etc then you can get close to all pages indexed even on a very large site. Your site map should naturally include a date on every link which indicates when content was added or changed. Even if you submit a 10k list of links, Google can evaluate the dates on each link and determine which content has been added or modified since your site was last crawled.

Sorry for the delay in reply but thanks a lot for the info. This site is hosted on godaddy can all the above be done via their website management tools?

Thanks for the quick response. Would the client risk being penalized by Google by leaving the old pages up?

Saw a major increase in traffic from analytics on the 12th and it's stayed steady. The problem is, our numbers are not correlating with the data from analytics, so I'm guessing its a Google issue, otherwise it would be awesome if we saw that positive effect here in the US lol.

Its worth considering the organic CTR of your result, the title tag should eye catching. It is often worth looking at the format and style of your title tag in relation to the title tags of results above and below you in serps. If they are all the same and indeed even if  well optimised for SEO, it might be worth considering doing some testing ie can you change your title tag format to catch the browsers without affecting your position. If they are all 65 chars then you can win with shorter tag perhaps a tag with your freephone number etc...

In the case of 1. Would we not be as well building these new links directly to our main site? My theory is that if we acquire links to our old site, lets say to page widgets.com/shoecleaner then use anchor text on that page 'shoecleaner' then we will have relevancy built into the  link juice passed( by it flowing through a relevant page on the old domain). This juice would be better than if we simply 301'd??

A. URLs are best when they are short and static. Shorter URLs are more likely to be shared, typed-in, and they look better. Make sure there is only one website version like James said.

There is not any "acceptable" number. You would write the minimum number of rules possible. That number can range from 1 to the total number of pages you currently have on your old site.

As Gary suggested, moving your blog MAY be beneficial depending on the circumstances. If your site focuses a specific topic, and you wish to add a blog to talk about that topic in further detail, the blog should definitely be on the same domain as the main site. On the other hand, if you wanted to add a personal blog to talk about various topics unrelated to your main site, then that blog should ideally be on a subdomain or separate site. Many people get confused with the concept of subdomains. A subdomain is a separate website. Think of wordpress.com. It offers thousands of subdomains all managed by different people. The subdomains have no relation at all to each other nor the main site. Adding a blog to your site can definitely help increase traffic if you add quality articles to the blog. Adding it to your subdomain instead of your main domain is not going to offer any additional traffic benefits. In fact, it will most likely be less because your subdomain will start with a DA of 1 rather then inheriting the main domain's DA. The articles will rank lower in SERPs and receive less traffic.

Definitely keep an eye on this section as new parameters can pop up depending on plugins etc used with WP. WP can be a real nightmare. Look in to W3 Total Cache plugin to help with page load speeds. I've used it with great success on a few sites.