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Perfect. thanks Dan! I know that I asked quite an open question that is likely a frustrating one to experienced SEO professional. But that kind of structure in your response really helps me to organise what in my head is a chaotic task :).

Thanks Kieran

Thanks for your input Sean.  Kind of what I was thinking.  I understand it's not the most natural process, haha.

Thanks Alex for your quick reply and also for the wonderful link.

I think a controlled test is needed since I've also been looking for this answer!

Hey Zachary! It's a good idea to use pure css menus when the design and functionality are the same as using a menu with javascript AND the actual menu items are in a clean html list (not delivered through the JS). But keep in mind that cross-browser functionality can be an issue with pure css menus. Internet Explorer is a real problem in this regard. As for SEO, I doubt inline javascript that adds functionality to a clean html list will make search engines burp. We used to worry a lot about that like 5 years ago because JS used to cause slow load times, but nowadays the Internet is a lot faster, servers are faster, caching is better, etc... All the same, it's good coding practice to remove inline JS from HTML. If you want something fast and cross-browser supported look for jquery menus. There are free samples all over the place and they are brilliantly fast and you can list your menu items in a plain html list (the important thing). Happy coding... - P

They are not treated as the same. In fact, use of sub-domains is one way to combat Panda by shifting low value content off the main site. http://www.conversationmarketing.com/2011/07/wsj-wtf-google-panda-subdomains.htm

Before I say that you are correct in your guess, let me preface by saying its probably a bad idea. You are correct in your guess From everything I've read Googlebot doesn't count iframe content as part of the page its looking at. However, if your site is bogged down by the amount of ads, chances are you're overloading your pages and getting docked by the post-panda google algorithm. Sites with lots of ads have seen decreasing rankings. Also, putting content in an iframe could be seen as suspicious by Google, further devaluing your site in its eyes. This isn't to say you can't make this happen and still rank in Google, but re-thinking your ad and revenue strategy could be the best long-term bet.

Just to elaborate on Daylans (totally correct) answer: Any server-side include will be fine, whether its .net, asp or php.

no, not to large, it was the third most popular page behind the homepage. Whole page size is around 3mb.

Yeah, we have Adobe Premiere CS3. Do you think that would be a better idea? Add a watermark and intro/outro with our website address on it, and then publish it on YouTube, Vimeo, etc in addition to on our blog? Our would there be more power/benefit to focusing strictly on link generation towards that page?

You can target multiple keywords, but the words need to fit the same purpose and be relevant. You don't want to throw in keywords just so you can rank for them. Check out this post by Rand. It should clear some things up for you: http://www.seomoz.org/blog/keyword-targeting-how-to-employ-multiple-keywords-for-seo-conversions Let me know if you still have questions.

Hi Wayne, Are you still looking for more information, or did the responses so far meet your needs? Let us know if you'd like more input, or mark this thread as answered. Thanks!

Thanks, that webinar and powerpoint presentation was great. "You can't outsource giving a shit" - Tom Critchlow lol