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Category: Link Building

Chat through link building best practices and outreach techniques.


  • Hi there!! Yes, you are right, slow and steady is the best way. Thank you for taking time to answer my question. Cheers!

    | Dachman
    0

  • Hi there Follow backlinks are links that pass equity to your website. Nofollow backlinks do not, although sometimes search engines ignore this, although rarely. Here's what I would review if I were you: Learn SEO (Moz - your website needs a lot of work) Learn Academy (Moz) Follow Links Vs. No Follow Links: Should You Care? (Wordstream) Beginner's Guide to Link Building (Moz) The Hidden Power of Nofollow Links (Moz) How I Learned to Stop Worrying and Love the Nofollow (Moz) One thing I will say - do NOT ignore getting links because they are nofollow. I really want you to know that. Reason being, a "good" link comes in many forms - one of those forms might potentially be "nofollow". I highly suggest reading this post from Rand Fishkin regarding link building, a lot of it still stands. I added some of my thoughts on this subject in another question and answer on this forum, please read. Again, as your site needs a lot of work, I would heavily focus on your design (especially responsive), your architecture & internal linking, and looking at your analytics / Webmaster Tools to learn what is bringing users to your site, so you can have a guided strategy. Now, there is a LOT here. You have a lot to catch up on - that's totally fine! But please, read everything here, learn as much as you can, and don't be completely set on only doing link building out of the gate. Let me know if this all helps! Take your time, have fun, and good luck!

    | PatrickDelehanty
    0

  • Hi Patrick, Thanks for taking the time to look into this matter for me. Your first suggestion a re-direct is probably the best way to go. Most of the products are changing every season, and get slightly updated in colour of fit so a redirect is the best way to go imo. If products are never coming back I will update my sitemap and internal links. I'm trying this plugin to help me out with re-directs: https://wordpress.org/plugins/quick-pagepost-redirect-plugin/Seems to be a good solution for redirecting pages and post, so if anyone needs it try it out! Thanks again Patrick. Question answered. Joost

    | jeeyer
    0

  • Hi Joseph! These are both good answers, but I want to add that a PA of 1 often means that our crawler isn't reaching those pages, or that there are no inbound links to them. Sure enough, when I looked your site up in Open Site Explorer, I saw that the subpages all show that we don't have data. If you haven't had the chance to look up those pages in OSE, here's the advice the tool returns: Check your URL for typos or other errors. Did your URL cut off or contain the wrong punctuation? Check out the site's navigation. Sometimes it takes multiple index updates for us to discover pages that aren't linked to from the site's primary navigation. A simple fix is to create a link to the URL from another page on the website. The Mozscape index is still growing. Keep in mind that, while large, our index doesn't cover the entire web. If you have a smaller site it's possible we haven't crawled the domains linking to it. Search the pages linking to yours to see if we have indexed their links. If you need help with link building, check-in with our Q&A community. If you don't see any inbound links to this page: Make sure we're not blocked from crawling this URL or site. If our web crawlers are blocked from crawling certain pages (i.e., with "noindex" or Robots.txt), they may not be included in the index. Does that help at all?

    | MattRoney
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  • Be careful about posting articles for the sake of link building. Domain authority matters, but I've seen a lot of people get off track and work towards getting links - when they could be getting links, customers, and industry awareness. Work instead to find your customer and write things that would be useful to them. For example, if you're trying to sell fitness products and supplements, think about where the customer is found online. I'm sure there are lots of fitness blogs. What about getting in touch with them and doing a sponsored giveaway through their blogs? If you're an expert on the topic, you could also get in touch and see if you could contribute regular content about supplements to help their readers understand which ones to use, why, who should use what, etc.

    | Carson-Ward
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  • Landon, 100% would try playing around with http://ubersuggest.org/ I find it useful for finding some of the high traffic searches around the industry, which can be used for blog article topic research. For example if its an SEO blog, just a couple of searches like What is link building? / What is SEO? / What is the best digital marketing software? You will get lots of ideas that users have been searching for. Hope this helps James

    | Antony_Towle
    0

  • Thanks, yeah this is where its confusing for me trying to learn about back links The website is super relevant, it doesnt "look" spammy, other companies in my industry as registered here..... hummm seo fun Thanks

    | popcreativeltd
    0

  • Thanks for the responses! Very helpful advice.

    | Ashley-Jacada
    0

  • Thanks for your responses (regardless of names :)). The error message I get is  - Reciprocal not found -. The weird thing is that I only get that error message beside the URL I test. I.e. If I test www.test.com/canada/ It will show the second link as www.test.com/usa/ as it should, but beside my /canada/ link it will show "Reciprocal not found". But if I redo the same test, and enter www.test.com/usa/ it will show 'Reciprocal not found" beside the USA link, but not beside the Canada one. So the Reciprocal not found error stays with the URL I'm actually entering. Does this make sense?

    | absoauto
    0

  • Patrick pretty much nailed it. For one thing, Google's index is bigger than ours, as they have the resources to crawl a lot more, a lot faster. Our index also tends to focus on somewhat higher-authority links—the ones that will really count in your backlink profile. There's some more information on how the index works and why URLs may be missing here.

    | MattRoney
    0

  • I just want to chime in on the "most people don't bother to consult sitemaps  - if they need to consult it to find their way on your site you probably have a UX problem" statement. I agree, but a lot of sites DO have a UX problem, and for that reason I use HTML sitemaps. If you're in a hurry, and let's face it, everyone is, you can go directly to the HTML sitemap and search for whatever it is you're looking for. And yes, a lot of sites still DON'T have search either b/c they think their UX is fine and therefore don't need search. Can't tell you how many times I've had that conversation with site developers....

    | DonnaDuncan
    0

  • Got it! There are a few possible explanations for what's going on, but the most likely is simply that the links you've gathered—primarily through social network accounts—aren't being seen by the Mozscape index, and so aren't showing up in OSE. Mozscape's crawler focuses on breadth rather than depth. What that means is that it'll only follow links on any given site so deeply. That allows us to index more sites, but it means that some very deep pages aren't going to be crawled. In the case of social networks and business directories, just about any outbound links to individual sites are going to be too deep for Mozscape to index. There are just too many listings, and there's a whole lot more internet out there! This generally works out, since there's little if any ranking value in those links—they're not earned—and since the purpose of them tends to be for traffic or for local SEO, rather than for building link count. To build DA, you'll need to focus on building links from high quality, high authority, relevant sites. Does that make sense?

    | MattRoney
    0

  • To answer your questions, YES, the link wheel still works, but only if you do it right, I mean, it all depends on the quality of your link wheels. A properly built link wheel, will take more time (and/or money) to build but the results will be up there, you'll get increased keyword rankings and also indirect traffic from the link wheel sites, and contrary to popular belief, if you build it right, google will not be able to spot it and you'll be penalty free. If you plan to build a link wheel, I would recommend you to read all the resources at linkwheel.pro before you start building one.

    | LinkWheelOldSchool
    0

  • Thank you very much for clearing it up!

    | silvioalmeida
    0

  • Thank you for your reply, I will follow your advice and go over all of my links again. John

    | Palmbourne
    0

  • I think that some link exchanging is ok provided that it makes sense for my customers and that it's not done to a crazy scale.  But, I wouldn't recommend doing it via a "links" page.  I think that in some cases if you can work the link into a blog post and your partner does the same, then this is ok.  But, if you're having trouble finding a way to naturally mention this website, then perhaps it's only a link that would be there for SEO purposes and not one you should pursue. I have reviewed a large number of backlink profiles and it is pretty obvious when someone is doing link exchange just to boost their PR and conversely where there are reciprocal links there that just make sense.  If I'm a real estate agent and I recommend a particular house inspector and if that house inspector recommends me, there is no problem with that.  But, if I am recommending 100 house inspectors who are also recommending me then there's a problem.  Or, if I am recommending payday loans providers and casinos, then something seems wrong with that.

    | MarieHaynes
    0

  • i would say its good to get a few links, maybe make it every 3 to 6 months as links can get deindexed or become no-follow over time or even become inactive. one thing to note that if you do see yourself getting hundreds of links from the same site, this could cause you site wide link issues, depending on where the link is placed

    | Direct_Ram
    0

  • At Moz, we've considered using one to better serve our content. Many allow you to "buy out" the ads and only show your own content.

    | EricaMcGillivray
    1

  • Hi, IMO yes you can submit on this directory I have checked few metrics that seems fine to me . I am also suggesting few more good directories where you can submit. your website free . 1>http://directory.r-tt.com/Submit_Site/ 2>https://www.somuch.com/submit-links/?TopicID=&CategoryID= 3>http://www.directoryworld.net/ 4>http://www.allthewebsites.org/ and one paid 1>http://familyfriendlysites.com/ffStatipPages.asp?stindex=3 Thanks

    | Alick300
    0