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Trying hard

"Maybe we could say that we pull from a variety of sources off the web through this consumer reports article combined with interviews." I would probably go that direction. Or, you could mention a list of the locations you pulled information from, but not link to them. I might word it as something like: "Our review data comes from primary sources including our own internal recorded data, interviews, [whatever else] as well as secondary sources including consumer reports, and the following other sites: [list competing sites you pulled data from but don't link]. Fact is, if you are pulling data from competitors mentioning them and letting people know where your data is coming from is the right thing to do (as you've been saying). However, I probably would withhold the link and just list the site name in this situation. If there is a way to generate more reviews from other sources that you wouldn't mind linking to (like bloggers, other consumerreports type sites, perhaps look at niche forums/communities for users reviews, etc.) I would certainly pursue that route as well. Good luck!

Hi Brian, I think your approach will definitely provide some benefit, as long as you're focusing on quality, relevant links and your blog content is related/aimed at the same audience as your website. The more relevant the blog is to your website as a whole, the better the link value would be. I'd also work, of course, on your on-page optimisation, and answering/anticipating consumer questions with help pages which are as clear and precise as possible. Hope this helps!  Zoe

It's hard to say. Panda is rarely because of just one thing. I usually have to dig in for several days to find potential reasons for a site to decline because of Panda. Having your own content indexed on another website usually shouldn't affect your site unless Google sees the other site as the primary owner. But again, it's hard to say with certainty if this is the issue without digging in further.

Thanks for taking the time to respond guys.  Greatly appreciated.  Seriously. I think one thing I run into, the SEO side of the business is so incredibly important, but running the actual business doesn't exactly allow me to focus on it the way I might like.  It's nice to get some reassuring voices saying that yes, this is something that is going to help over the long term. I really do appreciate you all taking the time to reply.

Hi Gianluca, Thanks for taking the time to respond. Clear answer, will keep the distribution into mind!

Hi Michael Dmitrii has the right idea. If site A's links to site B are spammy, it doesn't matter if the site has been penalized or not by Google to pass bad link value to site B. A deindexation is just an action by Google to penalize site A, but site A could be sending spammy signals all along. So I would make your decision based upon the quality of links. This post on how to judge link quality might help: http://www.bruceclay.com/blog/backlink-analysis/ I'd be more concerned about Google picking up on there being an ownership connection between the two sites, unless you're completely transparent about that anyway.

Just Discovered Links in Open Site Explorer could help, as well. I'm not personally aware of any tool that does all of what you're looking for, though.

AFAIK, Google does count the links towards page rankings. Moreover, Google may start to include the anchor in a rich snippet in the search results. I would defer to what is best for the User in terms of linking, and it seems like using #anchor is going to be the right thing in the long run.

Do you mean reciprocal linking? If there's a strong contextual reason to do it, go for it. Just like any link building tactic, however, it can be a negative when done to excess.

Personally, I wouldn't go back and forth. I'd pick one and push to the other depending on your goals. If you don't abuse you shouldn't have a problem IMO. You'll need to be extra careful if the sites are registered to the same people and sit on the same c-block. Link where it makes sense, link to other places, and don't be too heavy-handed and it should be valuable if the sites are disconnected enough (not in the situation I described above re-registration, etc.) and it's actually good for users. Referral traffic should help you determine that.

Hello, my friend. To be fair, I've assumed for the past year or so that link building is dead, unless you can get natural, really good links One doesn't exclude another It's actually the same thing. Basically, you create awesome content, then you promote it, share it, spread it out to people who (if they really like it) link naturally to it. The thing is that potential "linkers" won't find this super-awesome content, unless you "make"/help them find that content. Also you can use in-industry forums, q/a etc where you would link to related content you've written. Here are some good articles/videos about link building: https://moz.com/beginners-guide-to-seo/growing-popularity-and-links https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday P.S. In fact you can consider these links above as a part of MOZ's link building strategy. Awesome content and I just linked to it. (in this case it's from the same domain,but idea stays the same)

Hey the SeachLove video I said you should see but must join Distilled U membership has a free slideshare deck. http://www.slideshare.net/DistilledSEO/content-strategy-framework (This SeachLove conference changed the way my company makes content I really think everyone should see it.) https://www.distilled.net/resources/videos/mark-johnstone-britt-klontz-and-kyra-kuik Tom

Would you recommend using the pdf as lead gen where people need to enter their email address and name to download it I would not do that. If you put it on a pdf and require email to see it, the number of people who actually see it will be fractional.  If I was an "influencer" I would not tell my tribe... "hey, check this out!" if they have to give up an email to see it.  They will not appreciate that and will be hesitant to go see stuff that I recommend in the future. Influencers get "hey, look at this!" emails three times a day.  So if you are going to solicit them you better have something that is better than freeking awesome, OMG! That's the best I have ever seen!.   So, the first thing that I would do is, revisit the article and see if I can improve the text and kick it up three notches with great photos, images, maps, graphs, downloadable spread sheets pre-loaded for their data, links to relevant documents, sources where they can get the supplies that they need.  Have the courage to link to documents that are superior to yours for different aspects of the topic.  If this document isn't good enough to drop everybody's jaws then the effectiveness of it for your purpose is fractional. Now that you have that make sure that your most important audience doesn't miss it.  I would give it away for free, and promote it on my own website so everyone who visits can't miss seeing my ads for it.  It would be on my website and promoted by obvious banner ads, and headline ads to it on every page of the website.  Do the same on your Facebook page and on every social presence that you currently use.  Invite your tribe to share it with their friends, colleagues,  employees, suppliers, customers, family, pets and enemies (the content should be good enough that they do this spontaneously, but suggest this as a trigger).  Have obvious share buttons on the page for easy use and as another trigger.   If you have a news letter, a news feed, or other method of communicating with your own tribe, send them a really short message that will get them to your website to see this.  Have smaller, less vigorous promos that you can include at the bottom of routine email messages, receipts, packing slips, swag and other small items/documents that you spread in the normal course of business. Now that you have notified your tribe you can go to work on the influencers, who is each worth similar, but customized efforts.

Hello, there. I'll try to explain in short. MozTrust - is WHO links to you. DA - is how MANY link to you = popularity. TrustFlow of Majestic is very similar to MozTrust, but since it's two different companies and two different algorithms - here you get the difference in result. Now, why these metrics don't match the SERPS. SERPS depend on many things - far not just DA or Trust. Mainly is on keywords. So, if you have very specific service/product and you are trying to rank for whole bunch of longtail keyphrases, but at the same time dont have any links - you will still rank in top 20 for whatever many phrases. Example: you can make any website rank for "super awesome blue and red cat sitting on a stainless steel shelf" and so on. So, if you have whole bunch of pages, optimized for such keyphrases - you will be ranking in top 20 for whole bunch of keywords. However, it doesn't mean whatsoever that you are not spammer (therefore Trust metric will be low) and you can have vurtially no links (therefore low DA). And the reverse way. If you have high DA/Trust, but trying to rank for very competitive phrase - you won't be able to (or at least the  chances are low). Additionally, high DA doesn't always go with high Trust, it's much better after Penguin update, but still, if Google hasn't caught you as spammer, you'll have high DA, but since the links are coming from low trust websites - your trust metric will be low. Hope this make sense and helps.

Brilliant ! thanks so much for all that great info i really appreciate it !! However the Mozbar highlighting doesn't have an effect on links in graphics like banners etc, only on text type links etc as far as i can see. Am i missing something here ? All Best Dan

Excellent.  Thanks for the correction. Essentially what I thought would be the case, but good to know for sure. Isaac.

Thanks to all.

On a given website, it is better to get links from the higher PA pages (all of the pages will have the same DA). So a homepage link for example (which will usually have a higher PA than other pages on the site) will be better than a link from a deep, newly created page (which is likely have a low PA).