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Category: Link Building

Chat through link building best practices and outreach techniques.

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  • I would echo Doug's response, get involved in the community of auto website owners, write soem of the very best articles you can come up with and start submitting them to the best sites.

    | kbloemendaal
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  • Tbiz, Write an article. Publish in that article directory. Wait 1 month and see the result. Dont let others affect ur own experiments. Regards, PP

    | PedroM
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  • Definitely submit (it's a high quality link). However, do not have any hopes. Spend 5-10 minutes doing your submission in the right category. If you are a regional business, don't forget to submit in your regional category. That works really well, only if your contact page has the physical business address listed as well as in the whois (Yes, the editors check). Submit it, Forget it. If you get a link. Celebrate.

    | NakulGoyal
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  • Hi Naghirniac, Thanks for responding... For this site the long tail keywords would be the anchor text of Pg1, Pg2 & Pg3 (breadcrumbs). The detail pages should have breadcrumb links like so - site home page > Pg1 > Pg2 > detail page Which would work for long tail keywords? If so, the actual homepage breadcrumb, do I just use 'Home' or is there something more constructive that I could use possibly. The site currently has 3500+ pages listed on Google, I was hoping to capitalise on how all but one of these link back to the most important page -- the home page... Any thoughts greatly appreciated.. Thanks again for your time

    | TwoPints
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  • Not currently. You would need to download the CSV each month, and compare via Excel. Not terribly hard to do once you've got a process in place. There are other tools that will do this, some better than others. Raven is the most popular toolset that offers this feature that I am aware of. They're a competitor to SEOMoz, but they also offer Open Site Explorer link data, so I'm assuming it's still in good taste to mention that one on here.

    | KaneJamison
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  • Most of the time I would go with relevancy over authority if it's a link to a page that you're trying to rank for. My general rule of thumb would be to try to get more authority if linking to my homepage, and more relevancy when linking to an internal page. There is really no "right" answer here, other than if your site's links are weak in one area (authority or relevancy) then pursue that one. And hey, how cool is it that you get to choose what page they link to you on!

    | Ecreativeworks
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  • Thanks Marcin, that makes more sense. For example, I noticed papercheck had a ton of links from verisign.  It appears they did some case-study for the company and the links were all over their other country specific domains, etc. It makes sense that it would be more about increasing the number of linking root domains than the total number of links and I now understand how one link on a very large site can result in hundreds, if not thousands, of links. I didn't really understand this and in the back of my mind I keep hearing Rand telling me that link building is valuable but hard work and time consuming.  I'm thinking... s*$t, it really is going to be a lot of work to get 100,000 links   But it's nice to know I need to simply focus on high quality linking domains... easy enough

    | TBiz
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  • 1. I would stick with links with anchor text. This way, the anchor text acts as a rank factor for your keywords. 2. Depends on what you want. If your keyword/anchor text is general, I prefer linking to the Home. If you keywords/anchor text is specific about a page, I prefer linking to the specific page (landing page). I don't know what kind of conversion you are doing. Experienced guys, correct me please.

    | izaiasalmeida
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  • Hello A Abdahad! Thanks for coming to Q&A with your question. I'm the Local SEO Associate here in the forum and will do my best to answer your question. I believe you are asking where you carpet cleaning company needs to get links from. If so, John Taylor's link is a good resource. Also, I would recommend that you read this article if you located in the USA or the UK: http://searchengineland.com/top-50-citation-sources-for-uk-us-local-businesses-104938 That article, by Myles Anderson, will give you a list of the 50 most common citations sources for local businesses in those two countries. Citations are often referred to as the 'links of Local Search'. Also, you might like to go to GetListed.org and type in your company's name and zip code. This tool will show you some of the places you are already listed, and some of the places you aren't and there are other pages on that site with suggestions of where to list you business. Finally, if you are looking for just regular links, you might look for directories not in those lists that list businesses in your community and you might see if there is something you can do to get local bloggers in your city to take notice of you. And don't forget the important role that building out your website will play in your local rankings. Coincidentally, I have two Local SEO carpet cleaning clients in the United States and we spend a lot of our time writing great articles. This is very, very important. Hope this feedback helps! Miriam

    | MiriamEllis
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  • Hi Marisa, PR is a great tactic as you can get great number of links, so yes you are correct. In terms of duplication, I wouldn't be too concerned. Think of these sites as news sites. Most them contain duplicate content but rank highly due to their authority and overall brand reputation. I do see that they are trying to create unique content but to create 100% unique content on topical news is impossible. In my experience it would be better to target a few great paid PR directories with social media features (they tweeting the link of the PR which will give you exposure). Most paid pr directories have the ability to push their content in their networks.That means when they pick up the content, it will also include links to your website (if you have included this ofcourse). Publishing the same PR on multiple sites won't penalise you, however if it is a bad site Google will simply ignore it. Hope this helps, Vahe

    | Vahe.Arabian
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  • Got it. Thanks!

    | AC_Pro
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  • The best directories in my opinion are directories focused in your niche. For example if your website is about web design services, I would look for web design directories. You might search for something like allintitle:web design services directory

    | SparkplugDigital
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  • Thank you for you response, advertising on other sites is not something I have considered and something I will look into. The site has been around for 4 years and does rank for certain keywords, I am not sure whether to go down the line of long tail keywords.

    | rpoon
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  • Assuming that everything else is equal (position on the page etc etc): The available "link-juice" will be split across all links. Both destination pages will benefit, but beware that the more links on the page, the smaller the individual share will be.

    | DougRoberts
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  • Both Casey and Ryan have good points here. A slight clarification that Google doesn't like buying links for the purpose of passing page rank (which is the main reason it's done).

    | KeriMorgret
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  • In short, a direct link is MUCH better than a link that redirects. Links that redirect through an internal URLdon't work like a 301 redirect. A 301 redirect will take you directly to the page. These redirects stall on the intermediary page for a few seconds. I'd bet no link juice is passed. Google will follow the link, yes. But not in a "passing link equity" sort of following. If it's a large website, I'd say it's definitely worth it for the referral traffic, but I wouldn't expect it to help your rankings.

    | dohertyjf
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  • I was hoping to find better responses here, like where to find quality linkbuilders to outsource to LOL Guess I haven't had enough coffee yet and am still sleeping....

    | kbloemendaal
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