Category: On-Page / Site Optimization
Explore on-page optimization and its role in a larger SEO strategy.
-
80% Drop in Organic Traffic
Firstly, is there anything wrong with the move? Could I have lost my rankings for this reason? It appears there may be an issue with the redirects. I am seeing strange headers resolving elsewhere beside your new domain. I would ask your guy to look into them. The 301 is hitting the new domain but there are 302s in the header response codes pointing to another location as well. SEE: http://screencast.com/t/53MnOfHCK3 ADDED Below due to a complete lapse in memory of country specific functionality. Keep in mind that could just be country specific redirection based upon the tool so don't quote me but I would disable the functionality after a move. My notes on disabling this are to add the following to blog head section:
| GrowthHackingGooglesIndex0 -
Duplicate product content/disclaimers for non-e-commerce sites
Good points David, and I'd agree. If the duplicate content issues are relatively small-scale, I'd generally opt to have that content accessible to the engines, and would work simply to add my own, unique content/value/features to those pages to help make them unique (you may already be doing this through design/UX/etc).
| randfish0 -
Changing a page url
Billy is completely correct. Take a look at Moz's Redirection Guide for more information.
| KevinBudzynski0 -
Does anyone use Genesis Framework? If so can a newbie use it and a few other questions
It's actually a pretty sweet framework, easy to use and their child themes are great. I dropped Thesis back then because of Genesis. Don't worry about hooks, just use basic hooks for now (they have a plugin) until you learn in time, they also have great tutorials. Best thing about a widely used framework is that most plugins are compatible plus a lot of people write tutorials about how they fixed up their own sites. Security wise, I haven't had trouble with it. As long as your server is tight and the plugins are properly configured, you shouldn't be worried too much.
| DennisSeymour0 -
Gallery system creates duplicates
@Mike Roberts Sorry, I somehow missed your response. thanks for your advise, I'm aware of the problem. Whole site should be replaced with something more up-to-date and this is the direction I'm trying to push them. Regards, JJ
| jjtech0 -
Which speed test to use?
Ok thank you. I am using a cache plugin, yet I would like to add more stuff. For an example when I add social buttons, its another request and adds time. Thanks for the help. Now if I have speed of I can work on more content Thank you for everyone nice help
| asbchris0 -
On Page Optimisation Query
Hi, Overall I would agree with Tommy (with the caveat that as far as I know, social signals are not a factor for search algorithms). But I'm a little concerned about so many internal links. Is the page actually that important to the site, or are you only linking for SEO purposes? You have lots of internal links and (from what I saw) no external links to the page. My question is why you have two pages at all. It looks like the content varies slightly, but is there a reason why you can't use a single page for this? You don't want two pages competing for the same keyword. If you do want to keep both pages for UX purposes, I'd recommend canonicalising one to the other (in which case the canonical version should receive the ranking benefits of the other one so it should continue to rank).
| bridget.randolph0 -
EMD vs brand? I'm new to moz
Thanks for the answers, EGOL and Andy. Really appreciate the time you both spend in here!
| KeriMorgret0 -
How to fix this URL?
Moz isn't able to follow Javascript. If you disable javascript, you won't be able to get past the home page on your site, and you'll never get to http://ravisharrma.com/home.html. We have some more info on that at https://seomoz.zendesk.com/entries/409821-Why-Isn-t-My-Site-Being-Crawled-You-re-Not-Crawling-All-My-Pages-
| KeriMorgret0 -
SEO JOB
Hi there! If you are looking for a consultant or agency, you should definitely check out the official list of Moz recommended companies Michael mentioned. If you are seeking to fill an in-house SEO role, you may want to consider posting the job listing on Inbound.org - http://inbound.org/jobs. Best of luck! Christy
| Christy-Correll1 -
What is the best SEO Plug-in for Wordpress?What is the best SEO Plug-in for Wordpress?
Another vote for Yoast SEO Plugin, there is a premium version now, but dont think this means the free is in some form a limited plugin it is still a full featured polished product that works well. (Premium offers better support, and redirect module, which can be used free by another plugin)
| vmialik0 -
Sub-pages have no pa
Unfortunately, there's no quick fix for reversing canonicals. If Google is indexing the pages, it's probably fine - I'd double check them with a "site:" operator and see if they're showing up correct (titles, snippets, ranking for exact-match terms, etc.). In some cases, I recommend adding self-referencing rel-canonicals (to counteract the old ones) and it never hurts to have a good XML sitemap in place in GWT. Again, though, you said you're getting indexed, so it may be nothing. If you want to Private Message me or contact support, we can try to sort out why we're still not crawling the other pages.
| Dr-Pete0 -
Noindex pages being indexed
Thanks for taking the time to look at the site. Not sure why the code is coming in the wrong place it is using a magento seo plugin so will need to chase them up on that. Just searched a random selection of pages and the code seems to be in the header section on all of those, so it seems there are some pages not playing nicely. I would like to index the product pages but there are over 250,000 items pulled from the merchants and no chance of writing that much unique content so I feel safest to noindex them all. The main traffic strategy will be to use content which will promote items, such as fashion advice pieces etc. In the example you give, that seems to be a problem with the categories, will check that out, thanks for pointing it out.
| carl_daedricdigital0 -
What does Appropriate Use of Rel Canonical mean?
Hi, You might find these pages useful: http://moz.com/blog/rel-confused-answers-to-your-rel-canonical-questions http://moz.com/blog/which-page-is-canonical
| Houses0 -
Acquired Old, Bad Content Site That Ranks Great. Redirect to Content on My Site?
Thanks Andy and Travis - Yeah, I think the enhancement and/or citation route is probably the safest for us. Thanks for your help!
| Blenny0 -
Why do I have such drastic differences in my ratings?
I just went through the top 150 keywords that brought people to our site to before we switched to our new structure to see if I could find a pattern and it is all random. My first thought was that something was moved farther down the subcategory list but there was no correlation. Many of these pages have almost none or no links. We have links coming to the site but not every category page. We have some category pages with zero external links rank #1 for our keyword. The text is unique. They are category pages so there will be some similarities, but the content and items listed are different.
| EcommerceSite0 -
Site whipped off google.
No problem at all. I wrote a Moz post on removing penalties a few months back. The actual article was targeted towards removing a manual penalty, but the information on gathering the data and analysing the links applies to both manual and algorithmic penalties - http://moz.com/blog/ultimate-guide-to-google-penalty-removal It's a bit of a mammoth article (sorry!) but should help you to identify which links are good / bad. Essentially, start with removing all the sitewide links. If you're affiliated with the sites and get referral traffic, you can nofollow them. Once you've done that, start looking at blog comment spam, forum profiles and article directories. If you look on OSE or Ahrefs, you could take a look at what your highest anchor text target is. You could then look at all the sites where you're targeting this particular anchor text and work to remove this first. Once you've done all that, try to build some links to your site (which are purely from commercial anchor text), but build the links naturally. Write great content about your niche, write for communities and try to write content that gives the reader some value. That way, you should get natural social shares, natural links etc which should help to lift the penalty. If you want more information on Googles guidelines, take a look here - https://support.google.com/webmasters/answer/35769?hl=en - It's pretty well laid out. Hope this helps! Lewis
| PinpointDesigns0