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Small on-page changes have the greatest opportunity to be helpful when you compete for a keyword with very little competition.  However, as the level of competition increases other factors become so much more important that tweaking text adornments becomes meaningless.  This is logical because in very competitive SERPs, searchers are more concerned with content quality, reputation of the company, and other factors of visitor satisfaction, than what's in italics on the page. I don't go through my pages bolding my keywords because I think that it looks distracting to the visitor.  However, I do bold in-content link text to call attention to it.  Doing that lets the visitor know that I have more information about those topics on other pages of my website.  It does lift visitor engagement with those links.  That increases my ad revenue and may lift my rankings because of the deeper visitor engagement. One of my employees thinks that it looks "cartoony" and I kind of agree, but I still like the look because I am proud of the content that the visitor will find after clicking the links.

Thanks for your reply, much appreciated

Depending upon the keyword and context this could be an issue.   The biggest concern is obviously the appearance of keyword stuffing the page, and the percentage of content on the page that is not that keyword. Is the keyword necessary in the product name?   E.g. A category of Rome Tours, and you list all of the tours as  "Rome Tour of Pantheon", "Rome Tour of St. Peter's Square", "Rome Tour of Spanish Steps", etc... I could probably be more helpful if you could provide an example...

Thanks very much for your answer Dirk! Yes, I'm not totally sure this is going to work but canonical is the best solution that came to my mind... It's a difficult situation. This is why I want to be totally transparent to Google to show that I don't want to do spam, but only searching for a solution. Your idea regarding the products it's really smart, thanks! Please if somebody thinks that it exists a better solution I want to know it!

You could legitimately have hidden content in terms of category/URLs - maybe only made available if you sign up as an example.  The guidelines are referring to manipulating on page content so there are elements within that page that are hidden and by default manipulating.

I truly believe that the user is one of the most underrated signals. I wrote that, but I thought: "maybe it is more a reason than we think..."

Hey, Thanks for your answer but I didn't ask about legal or copyright. I have the confirmation to use this content - don't worry. I just ask how to do it without penalty.

Exactly, also your Meta Description should have the terms you want to rank indepently this only will affect your CTR and doesn't affect the ranking of this page: Try to use "SSl-5 duncan" in this item and check in a couple of days I also suggest to check with Google Keyword Planner or a similar tool if "SSl-5 duncan" it's a relevant keyword in searches. If you google the terms in your Meta Description may appear the Description you want to appear https://www.google.com/search?q=SSl-5+duncan&oq=SSl-5+duncan+&aqs=chrome..69i57j0l5.3486j0j4&sourceid=chrome&es_sm=91&ie=UTF-8#safe=off&q=The+ultimate+overwound+Strat+single+coil+pickup

It probably won't hurt your rankings, but we would need a URL to say more. Do you see links to the fonts in your source code? If it's not immediately obvious you could try running a crawl to see where these are being linked from. It's probably a simple matter of cleaning up some CSS.

Thanks for your thoughts! That surely is some stuff worth thinking about - and reminding me that many people are a lot less familiar with online vocabulary than us her. In the current case it does not really solve the problem due to it being a bit of a mixture of things like /motifs/ /themes/ /objects/ /characters/ /topoi/ etc. as they appear in a certain kind of literature.... but I really do not want to use multiple URLs for that. I might end up settling for /info/ as catch-all - and give it a more meaningful breadcrumb probably. Regards Nico

Ok, now I get it Here: https://developers.google.com/structured-data/slsb-overview Basically, it requires some schema mark up and a little extra work. However, don't expect it to work immediately. It will take time - up to couple months.

Thanks for your insight!

Can I have multiple defaults for a single URL when not using x-default? Could you explain better? Hreflang is alternate annotation... so - for instance - in the en-US home page you must indicate the alternative home pages for en (meant for global use of the en-GB, british version of your site), fr-FR (or fr only), en-CA and zh-hans, and vice versa in all the pages. If you mean if the x-default can be different on a URL by URL situation - for instance if you want to set up a british product page as default for all users not targeted with specific geotargeting version of the same product page - in theory that is possible, because the hreflang is URL specific and not domain wide. Said that, you should always state that the british version is meant for all English speaking users apart the geotargeted one (hreflang="en"). The xdefault will tell Google to show the british version URL to all the users from countries and languages not specifically geotargeted (eg.: Spanish speaking users from Spain).

Hi Nathan, Has Volusion implemented this change yet? Will They?

Hi C Pagan, I work almost exclusively with WordPress and I am very familiar with the Yoast SEO plugin. If your theme has the option to hide titles or you do this with some customization this does not remove the titles from the pages and posts themselves but hides them from being visible to humans not bots and search engines. In Yoast you have to manually set the page title in the admin under  settings - general site title. For all pages and posts Yoast will automatically use the page or post title along with the site title  so if your page title is Plumbing and your site title is Plumbing NY your page title will be Plumbing - Plumbing NY by default. You must manually change your SEO page titles in the meta box underneath the editor on the individual pages or posts to be what you want them to be. Here you can also specify your focus keyword and the pages description. See image for the meta box yq3d9aT

So, just continued on SEO and run into this issue I never really "fixed". Any ideas? I'm actually thinking of using a "no-follow" or exclude all these profile automatically from Google. Mostly because, they are not really adding any value. I mean, my site is a castingsite, and if the profile don't have picture, or a description or anything, then they are pretty much worthless for the site. What do you guys think?

Too many worry to try, because the changes might completely destroy the SEO, or may benefit SEO. But there is no sure answer. So I will try to gradually make the changes to see what happens, rather than a sudden change. Thank you for your reply. I will also try long tail keyword and more content on the marketing end. And for sure I have tons to talk about the app.

I agree with Alex I was trying to think of a way to make the URLs little bit shorter and would recommend doing so as well. The chicken is not an insult it is an analogy of somebody making changes to a site without checking the site structure and testing it prior. When you make the changes use a tool like deep crawl or Screaming Frog SEO Spider https://www.deepcrawl.com/knowledge/best-practice/test-development-changes/ https://www.deepcrawl.com/knowledge/best-practice/managing-url-redirects-301-302-307-and-meta-refreshes/ Look out for redirect chains shown below and or redirecting which you can check using this handy tool in addition to the other fantastic tools above. https://varvy.com/tools/redirects/ You need to redirect from https// & http://  to one URL See the bigger photo here http://i.imgur.com/zQYE65R.png please keep in mind the chicken is just to be humorous and lighten everyone's day it's not an insult. Respectfully, Thomas https://youtu.be/uJkbhAErRl4 rmuCC5j.png uoNm8WW.gif dDHQHSk.gif uJkbhAErRl4 zQYE65R.png

ehhh. 1) his is dynamically generated and will change frequently 2) <nav>is a suggestion.. doesn't mean google will follow it</nav>