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Had the same question, these answers are helpful, thanks!

I've done a total overhaul of my homepage before. Sounds a bit like yours--not a dramatic departure from the original. I did it all at once and didn't notice any significant negative consequences. In fact, I think the changes helped the site get better results more quickly than if I had slowly implemented the revisions.

Hi, The penalty was automated. I have never gotten any manual penalties for the site. Thanks for taking a look at my site. I have disavowed anything noted at toxic on the semrush scale above 50. I did this over three occasions in the last 6 months. If there is still anything showing up in site explorer its probably already been disavowed. I will take a look again. And, yes, you are right. I have to double down on link building. I probably need to outpace my competitors but they are getting links from legit news outlets nowadays. The market is decent actually, the big headlines say otherwise but there are buyers at every price point for luxury real estate. The problem is getting them from the site as opposed to word of mouth. This is why I am here

Thank you, this helps.

Hey Boris, The length for meta data remains still the same. However, there can be a reason why your data have been truncated. Google has a freedom to choose whatever text it wants based on the user's query. That means that if Google thinks there's is a better text for, let's say, meta description, than this text would be chosen from your page content. Also, Google can compose the description from more pieces of the content so there can be those three dots "..." not only at the end but also in the middle of the description. That doesn't need to mean that it has been truncated but that there's basically no more relevant content on the page which would better match the user's query / intent. Hope it makes sense. Ready for other questions. Cheers, Martin

Hello Donald Thank you for your reply. Apologies for not responding. I didn't get a notification! A new navigation grid was potentially going to push descriptive text below the fold. The new grid will have text overlying the grid images. As you have rightly said the key to an optimised design is to provide a good user experience and so we have juggled the elements about and put the description (including our keyword phrase) above the grid which moves it above the fold. Thanks again Catherine

Unless you're specifically calling out Bing or Baidu... in your Robots.txt file they should follow the same directives as Google so testing with Google's Robots.txt file tester should suffice for all of them.

Correct!

Thanks Michael, That is the route we have taken with our client it seems to be working out well, so far. Kirk

You said you were comfortable with the technical side but I'm a bit of an expert on Drupal SEO and there are some shortcuts. The main one being, use the Pathauto module and the Redirect module. Together, when you change the URL of a node, they will automatically create the 301s. I'm sure your agency would have set that up in the first place. As far as SEO pitfalls for moving content around, you'll lose about 15-20% of the value of any links coming into the old URL. Google doesn't hate redirects but they do discount them slightly. You might use a tool to look at any backlinks you have coming into those pages and contact the webmasters of the sites in question to update them. Tedious but worth it for important links. You can fix a lot of the internal links to the old URLs just by updating the Menu system and any sitewide blocks that you're using (like the sidebar or footer). When I move content, I take the time to buff the SEO of those pages to try and offset any temporary dips in rankings. Often, by the time it's all said and done, the pages actually rank higher than they did before the move. Especially if you haven't implemented Schema.org in JSON-LD yet or set up AMP, both of which have ready solutions in Drupal.

Joe, Without seeing your site it would be hard to say. I do not think that would be considered keyword stuffing from what you mentioned. "Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). This is Google's definition. Here is a great breakdown from MOZ https://moz.com/beginners-guide-to-seo/myths-and-misconceptions-about-search-engines Supporting Article from Google's Matt Cutts: https://www.mattcutts.com/blog/avoid-keyword-stuffing/ See this image, this would be keyword stuffing. http://www.mattcutts.com/images/alex-chiu-banned.png Hope this helps

That does help thank you.  Really appreciate your time, and I can see how the extra content on the products pages could help with conversion.

Hey Judd, I also agree with Martin. I would suggest reducing the number of articles on your homepage. The homepage is more of a gateway to introduce further primary content, services and products of your site. A space to sell and entice your audience. I think by having so many articles you are potentially causing more distractions that necessary. More content about your business and services would also be more beneficial than the blog content. Maybe just have a single row for your blog, featuring a single article from each of your categories. That way hopefully you will enable your services to shine a little more whilst still retaining some peripheral related content seo value. If people are searching for your blog content and you rank well, the articles themselves will predominately be the landing pages rather than your home page. Hope that is of some use. Cheers Tim

Removing the pages will cause them to 404. Google will not instantly remove 404 pages, as sometimes website servers have issues and incorrectly return a 404 status on pages that are meant to be valid. As a result, Google will re-visit this page over a period of time and after seeing a repeated 404 is will remove it from its index. The easiest option to speed this up, should be to use Google Search Console "Temporarily Hide" option in Google. https://www.google.com/webmasters/tools/url-removal Pages will disappear quickly after using this and my guess is it won't come back if it's still returning a 404 status. If it's easy for you, you could turn the 404s to 410 (forever gone).

Depending on the scenario, it could help because it would cause Google to read your address before anything else and if you're a local business, that could help gain relevance.  This is one of those things that should be super easy to test so I'll add it to my bucket list of items to test out.

Great, thanks

Hi all, I think it is first important to look at your category structure. Use categories as main categories and tags as subcategories. If you have 1 post, in 5 different main categories, you will then be duplicated in some cases the same info. I keep all my posts in one main category which I do index and then all the subcategories as (tags) which I have no-index on. Also, Yoast SEO is my favorite plugin. Just plain easy to use.

Isaac, This is the same issue that I mentioned a fix for on this thread: https://moz.com/community/q/should-i-be-worried-about-our-duplicate-content If you canonicalize product A to product B, product A will eventually drop out of search engines' index, not what you want to happen. Read through the recommendations I made on the other thread.

We see a lot of people creating a second website, trying to rank for the same keywords as their main site - when their website isn't ranking well enough to do anything.  That is crazy. You are in the perfect position to make a second website and use the popularity and power of your first site to drive it. Promote the second site on your main site, refer traffic there, link to it, advertise it, ask your tribe to help you.