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Hi IcarusSEO, As Alick has said, you do not need to write it into the meta description. Although, if you have a local business you might consider include it into your NAP (name, address, phone) if it is necesary as part of your business name. On regard the meta descriptions, Google now allows up to 320 characteres, although best SEOs recommend about 290 characters. Therefore plenty of room for write compelling meta descriptions. Good luck. Mª Verónica googles-longer-snippets

Hi Tom, Great question! Maybe if you see the Hs as what they are. I mean, like newspapers titles (heads). The purpose of the Hs is to give a clear clue about the content that follows. If you set a head with no further content, it is not a good UX. Also the algorithms of the search engines might qualify the page as "thin content", which will not help for getting a good PA at all. H1: Christmas 2017 Content: Santa is travelling all over the world... H2: Santa visited Australia Content: One of his first visits this year... H3: Kids were atonished Content: Santa brought amazing presents... Good luck and Merry Christmas! Mª Verónica

Always is pleasure to help : )

Always is pleasure to help : )

Hi Varun - I'd say it's mildly valuable, not super important. If you can, and it's easy, go for it. If you're struggling to do so, don't worry about it. Neither search engines nor users are too picky about stopword removal in URLs.

Hi Sam Sale pages are always a problem in ECommerce stores. At the very least, during Sale periods their content can be identical to a category or brand and that can cause problems with duplication. There are a few ways of overcoming this: 1. Canonicalise all Sale pages back to the preferred brand or category - that way they do not show up independently in search and don't interfere with the ranking of your major pages. 2. Call it clearance and don't mention the word 'sale' at all - It can be your promotions, discounts, end of season clearance page - keep the term 'sale' on the main brand or category and provide a link to the 'clearance page. Make sure you write 3-500 words on each page to support this strategy and everything will be peachy! Regards Nigel

Have you created and updated an image sitemap on Search Console? That might give Google a hint to index more images from your site

Miguel, You are quite right that a redirect chain can be caused by moving to HTTPS. The problem comes when you have redirects already in place and then you move to HTTPS. So for example: http://domain.com/location1 Redirects to http://domain.com/location2 because you have moved a piece of content. If you then install an SSL and move to HTTPS then the route becomes: http://domain.com/location1>http://domain.com/location2>https://domain.com/location2 So there are now 3 URLs involved. This is a simple example with only 3 URLs - I have seen cases where there are 5 or 6 because someone left an HTTP link on the page. I have also seen redirect loops where there is an endless chain which cannot be resolved. In that case, the page just crashes. Best practice is to scrap the first redirect and replace it with http://domain.com/location1>https://domain.com/location2> Depending on who you read there is a small loss of link juice when passing through a 301 (permanent redirect) and a 302 (temporary redirect) so it is important to have as few as possible. It also makes perfect sense to have as few calls to the server as possible. Regards Nigel

I don't think Press Strategy is effective strategy these days. There are many website which accepts Press release from everyone and give them no-follow link in author section but I don't think that link will be effective or boost your rankings.

How long does it take before it removes most of the duplicated search result pages from the index? Every site is different but I have seen it take 6 - 9 months for pages to drop out. Is it still crawling those pages but has not fully decided to remove most of them? It's possible. As Gaston has already pointed out, search engines will need to access those files again to see you want them noindexed. How bad is this for SEO? It temporarily dilutes the amount of SEO equity available to flow to pages you DO want indexed.

Hi xdunnings, I would strongly advice you to use the relevant keywords as an inbound link in your content instead of 'click here'. When you use 'click here' in your link text, you just let search engines know that your content contains a link. By using keywords in your link text instead, you let search engines know what content visitors may expect when clicking the link. The search engines' ranking algorithms are partly based on inbound links to a website. Therefore the text that is used for these links matters to the eventual ranking. Another reason is that people don't always read your hole page or article. Therefore it is important for visitors and searchbots to use clear headings tags and anchor text on your page or article so they can have a quick and clear overview. Hope this helps you!

Hi GR, Thank you very much for answering my question and the taking time to send an image with hierarchy. We will surely take your suggestion and remove .html and to include H1 tags. You are very helpful, Thanks again. Regards, Abdulw

Hello, Well, you will need to work on a few things to increase your presence in the search engines. It does not really matter if it is a brand new website or one that has been around for a while. It does sound like you may have a newer site and are trying to figure out how to get started. The first thing I would do is an analysis of your own website in relation to your business on the internet. Go through the content you have now and determine a large list of relevant keywords that relate to your business and company. Then after you have a pretty big list of maybe 50 to 100 relevant search terms you can start to do some analysis on which of those terms have some potential. A good way to start is by using "Open site Explorer" and "Keyword Explorer". Open site explorer will allow you to see how your site stacks up and give you information on things like your websites "Domain Authority" and "Domain Trust" scores. You can then compare your websites scores to those of websites that rank on the first page in Google for the terms you are interested in. "Keyword Explorer" will help you determine how the various sites stack up against each other and if there are some search terms that have low competition and also get the traffic you can then develop a plan to target those keywords. Here is an article from the Moz blog regarding growing site traffic. I hope it helps. https://moz.com/blog/launching-new-website-seo-checklist-whiteboard-friday Best Regards

Hi KMCBRIDE I work with a lot of UK eCommerce stores and find this a lot. Your 'shop by' pages are created by the shop-by tag. This ski version can be appended to any page so for examples you have: https://www.dare2b.com/womens/shop-by/activity/ski/ https://www.dare2b.com/womens/shop-by/activity/ski/gender/womens/ https://www.dare2b.com/womens/shop-by/activity/ski/product_category/clothing/ https://www.dare2b.com/womens/shop-by/activity/ski/product_types/ski_jackets/ https://www.dare2b.com/womens/shop-by/activity/ski/gender/womens/product_types/ski_jackets/ https://www.dare2b.com/womens/shop-by/activity/ski/categories/dare2b_womensdare2b_womensjacketsdare2b/ https://www.dare2b.com/womens/shop-by/activity/ski/categories/dare2b_womensdare2b_womensfleecemidlayersdare2b/ https://www.dare2b.com/womens/shop-by/activity/ski/categories/dare2b_womensdare2b_womenstrousersdare2b/ Then you have https://www.dare2b.com/womens/jackets-coats/ Which mentions the terms 'ski jackets', 'padded winter coats' and 'waterproof jackets' The bottom line is that /activity/ski is carved down into 2 genders 3 Department 9 Categories 19 Product types - including ski jackets! These can then be combined with colour of which there are 12 https://www.dare2b.com/womens/shop-by/activity/ski/colour_group/black/ And Price: https://www.dare2b.com/womens/shop-by/activity/ski/size/m/ The size, colour & price pages don't seem to be ranking even though they have an index/follow on them. They are not being blocked in robots.txt either so you must be controlling them in htaccess or some other way. If they were they would create an even bigger mulit-dimensional matrix. All of this low-quality content needs to be properly diagnosed and gone through. All tags inherit the highest category on-page content and meta too.  You are doing really well to rank for Ski Jackets to be honest as Google has a big job knowing how to index your site. It's not just activity/ski either - it is every tag combining with every other tag that is causing you serious headaches. 2420 pages of activity/ski alone. Happy to chat if you would like to learn more. Regards Nigel - Carousel Projects UK

I believe it's more of a user experience thing rather than SEO, although technically it is a ranking factor (very small one).  Additionally, too much bold text will probably have the opposite effect. The purpose of bolding text is to emphasise, keep it in context and relevant and bold where you need to.

Thank you Cesare...appreciate it

Hi Kevin Yes, this is absolutely the right method. You won't rank for the video on the two pages with the canonical but I guess you have a reason for this but cross-domain rel-canonical is the correct way to do this, I would also consider transcribing the video on the important page too for maximum SEO juice. Regards Nige

Lots of people have problems with redirecting old URLs to new URLs, making sure they are done properly, making sure that none were left behind, putting them in the right format and order in the .htaccess document.

I agree with everyone above. A great tool for this may be SEO Yoast Premium. When you create categories that changes your permalink structure it automatically creates a 301 redirect for each page.

Hi xdunningx, You can use them and they could have a positive impact on SEO if they are not duplicates of the Category taxonomies. So for instance you have an eCommerce site that sells sports clothes and you have categories for fitness, tenis, golf, soccer etc.. . than you could have tags for leggings, t-shirts, tops, etc... Many times though they would be subcategories as well so you would have a subcategory page for leggings e.g. sports.com/category/fitness/leggings and a page for the leggings tag e.g. sports.com/tag/leggings.  Both these pages would be competing for search queries related to leggings and therefore have less of an impact (as its not a clear statement of your site to google as to which page should rank) compared to one unique page on your website ranking for that query. In general i would stay away from tags (woocomerce or others).for ecommerce unless they are very tightly managed and are for terms with sufficient search volumes and relevant for your business, and dont duplicate your categories. Hope this helps