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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.

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    | rise1
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  • Thanks for answering. The bot has crawled more thant 10 000 pages from this site according to the last report. Some other pages of the site which gets links from 80% of the site's pages get more links. I was wondering if there was a problem on my internal linking.

    | miamiss_md
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  • Great I look forward to posting it when finished, thanks guys.

    | Zoolander
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  • I would personally go for the domain.com/lawn-mowing.html structure, less clicks to get to your information and easier from a crawl perspective, the extra category page seems like you would be having a page for a pages sake and you would just be burying your important content deeper in the site. Having a menu that has these ten services at the top level is much more efficient site architecture in my opinion. Obviously if it starts getting to much you would have to think about categories. Remember you always want the minimal amount of links between the homepage and any other page on the site. For a small site you can have one level on your menu and provide relevant anchor text in the navigation on each page to the corresponding page. Obviously for any bigger site you would want to implement a pyramid structure to order the information efficiently.

    | Matt-Williamson
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  • Hi Krista, as Donnie says (assuming you don't have the time/resources to optimise all posts), I would optimise all posts that are still useful. If an old post has "evergreen" content, it's probably worth optimising. If the post is outdated or time sensitive, it probably has limited value at present and therefore would be a lower priority for optimisation. I would delve into the Analytics data and see what posts are ranking well, what keywords you are ranking for and what type of content visitors are most interested in. I would also perform a quick audit of all blog posts to decide what their primary keyword would be, whether they are still useful, what sort of traffic they are receiving and their priority for optimising. Good luck!

    | gcdtechnologies
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  • Yes you can use a 301 redirects to concentrate the link authority of multiple pages into one page (assuming that each page has some inbound links). This may give you a rankings boost to get you over the hump. 301 redirects can be difficult to implement (http://www.seomoz.org/learn-seo/redirection) so you might be better off trying to get earn more links and social media shares to your most powerful page.

    | ProjectLabs
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  • I deleted all of the imported posts and reimported them with all tags and categories removed prior to import.  hopefully this will clear it up.  Out of crawls for the day to see if it worked.

    | greenjoe
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  • Very interesting - thanks! And makes sense. However, I can't quite get my head round how this would work in practice. Have you got any real world examples? Alex

    | reddogmusic
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  • Many thanks everybody, thats great.... All the best Richard

    | Richard555
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  • In this case the spacing is definitely a better option for readability.

    | David_ODonnell
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  • The most recent one is from 2011: http://www.seomoz.org/article/search-ranking-factors

    | David_ODonnell
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  • And the sitemap for good measure. And preferably hardcode any internal links that you can to point to the new default.

    | BenFox
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  • You don't want to implement a canonical tag to names.php. For all of the categories that generate URLs like this http://www.afternic.com/names.php?c=1 You probably want to implement a URL rewrite to give them more user friendly URLs (like afternic.com/business or some such). It would also help to throw some unique content onto those pages if you've got the budget for it but that's on the assumption that you want those pages to generate search traffic. Hope that helps a little

    | BenFox
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  • As to: Here is to the day that we don't have to make a domain registrar rich! As an old Marine, we have a saying in that proud group that really applies: COPY THAT! (A Big I agree) especially with regard to a certain daddy that sucks rocks in Arizona, USA and has girls as his spokes persons...

    | RobertFisher
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  • ojwilliams8 I think, given the info from Matt Cutts at SXSW (Check it here) I do not see them gaining any advantage in Local. Given that local should have its own page and that needs unique content, given that while they have a location there with nothing to go with it, given that links from the footer are devalued, Then I do not see them gaining an advantage. The competitor's approach is bad. For each city/township you desire to improve local for, you need a separate page with its own content. I really think there will ultimately be a penalty or a loss of any value for this very soon. Best,

    | RobertFisher
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    | SammyT
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  • Dr. Pete has a good post about this warning at http://www.seomoz.org/blog/how-many-links-is-too-many that may help you out.

    | KeriMorgret
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