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I think that the page titles, URLS, and H1 tags are best for exact keyword placements. Using them in the page copy can often look out of place. For example, your keyword might be “Car Repair London”. Inserting this as an exact form into the page copy could read something like “With 30 years of experience, our Car Repair London”. Google is looking for user experience at the end of the day. What are your thoughts on making the page look as natural as possible? @James Scaggs Do you have an example of this tactic? Thanks

In all honesty I've never done any serious testing but I've always worked by a rule of thumb of 5 to 15 words max, with the keyword as close to the front as I can get it..

The thing to remember is that the HTML version should only ever be used for users and not to redirect robots if they hit a 404 on your .xml file. The reason for this is that search engines may still see the file as 404 after the redirect or a 301 redirect, if the later you then have an issue of search engines thinking it was there but is now the html page. Which of course is not a good thing. I would advise ensuring the fall back never happens to robots / spiders - if the file is just a 404 SE's will return to it, they may not if it is 301 redirect.

Yep, definitely looks like a case of keyword stuffing.  You'll need to go back to the drawing board and rewrite the content for that page (at least). I'd suggest using the On Page Optimisation tool here.  I just ran it for you and it graded it an A but there are a lot of areas that still need fixing, primarily keyword stuffing related and also it looks like you might have too many onpage links. Do all the suggestions there first and then resubmit the page and see if that helps.  I haven't looked at your link profile - have you had any warnings in WMT?

Thank you I have tried that lets hope it sorts the duplicate issue for the crawler

Hi Prashanth, don't be obsessed with Alexa Rank as its highly volatile with lot of factors that are out of a webmaster's control. A growing Alexa Rank does not necessarily mean that your website is doing bad, it might also be because of other websites out there doing well. However, if you want to lower the Alexa Rank for your website, you can ask all your people to install Alexa toolbar on their systems and access your website. Within no time, you will see a drastic improvement in your Alexa Rank. You would be doing good on all fronts if you work towards improving the quality of the content on your website and making the user experience better there by making the site sticky that will result in better site engagement times. This will eventually bring all the SEO goodies to your website and ultimately to you. Best regards, Devanur Rafi.

1.Redirect the old deleted pages to relevant page. 2.Use OSE to check out the P.A of broken page If it has some P.A surely needs redirects.Redirect to the original moved content page rather than homepage. 3.If your site is in wordpress you can easily do it using Redirection plugin.

Thank you for the responses. I just want to make sure I clarify any actions I take so I don't destroy the SEO we have. Since our location is located in Sacramento, being ranked by Google for the Private Dining Sacramento while still receiving an F rank for this keyword in SEOMOZ isn't really an issue. One thing I still do not quite understand is that If we add Sacramento to our text/titles is it going to hurt the Private Dining keyword itself or is it simply going to help us get ranked for both?

You can always edit the image in the Wordpress post and then remove the link to the media file.  This will prevent those pages from getting crawled from the post page. If you are rewriting the URL you could install the Yoast SEO plugin and then choose the noindex/follow meta tag for date based archives as shown here: http://yoast.com/articles/wordpress-seo/#noindexfollow

I can see that you have this in the page source http://www.movethatstuff.com/office-movers.html"/> So not sure what could be the problem

I suspect that at least one of these statements is true to some extent: Contextual/in-content links have a little more weight than byline links Contextual/in-content links have more contextual relevance than byline links Contextual/in-content links are slightly less likely to be penalized or filtered than byline links I can't prove my suspicions, and I'm not suggesting that byline links are all bad (far from it), but we know for a fact that Google takes "location on the page" in consideration now when calculating PageRank. See http://www.youtube.com/watch?v=D0fgh5RIHdE

You raise an excellent point, I had completely forgotten that. EGOL has the right of it, Matt Cutts said it evaporates and aside from that we don't really know. I've seen nothing since that gives us any more information and I think given how things have changed you'd have a lot of trouble running an experiment to find out. I should have been more careful when I spoke Nofollow is something I honestly don't worry about in my day to day linking practices, to me it's just a way of indicating that my linking is not a personal endorsement of the site I am linking to. While my first and fourth paragraphs above may be null and void, the rest I believe remains true. One thing I forgot to add above (my poor memory is a theme here) is that the site receiving the nofollowed link still gets the traffic from the link and maybe some lesser residual link benefits. There is a reason that nofollows still feature in the SEOmoz analytics.

assuming use of wordpress here, if you use the seo plugin YOAST and then go to your categories one-by-one you can edit the descriptions and titles, removing your issue. you can also have the plugin do the work to some extent by exchanging category names into your meta tags but they obviously aren't as good as handwritten descriptions.

Out of interest, I tried Bing and the searches failed. One more reason to add a plain text version in the noscript tag.

Hi Shivun, I do not recommend putting a nofollow to the Google Plus, Facebook and Twitter sites. I think it is important for the search engines to understand the other sites you link to, especially with the Scott O.

Yeah adding more information that's specific to a particular product is good for capturing long tail SEO traffic and they rank much quicker as well relative to competitive terms

That OSE crawl could just be a fluke. Perhaps retry the crawl next month. Regarding the 'parameters' in webmaster tools, did you tell Google to decide or did you choose ' Let Googlebot decide or did you choose "No: does not affect page content" option? Are there links to these search query pages from other websites? If not, then you might just need to give it time to realize that you set your parameters to ignore those URL variables. Another solution might be to add a noindex/nofollow to your search results page template. Scott O.

@Matt J : http://www.sptechcon.com/SanFrancisco2013/ amd we want to rank for SharePoint training

Since I posted this, I've been using Google Fonts and @font-face instead of doing image replacement. When I need to use a font that I don't have a license for, I do image replacement as I described above. I've not run into any problems or penalizations with that method.