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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • It is very important to submit your website to Google so that it can index all of your pages. First, check if your site is being crawled by Google bot and you can do this using the Google Webmaster Tools, I suggest you become familiar with these tools. Second, check how many pages are in Google's index by typing in the Google's search box the following: site:www.yourdomain.com (replace "yourdomain" with your domain name) Third, get a sitemap ...there are many tools to generate XML format sitemaps, check with a programmer to find a solution and generate this sitemap automatically as you add more pages to your website. In my opinion, there's no need to submit many times your website to Google, just check the crawl rate and you should be fine. Cheers

    | mbulox
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  • The Vegas post was mine, I was logged in on my partner's account.

    | rglaubinger
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  • Hey Stephane, The reason: Google thinks your H1 content is more likely to interest the user than your title. Control: None. However, you should do some tests analyzing why Google thinks your H1 is more attractive than your title and change it to better target your audience. Hope that helps.

    | FedeEinhorn
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  • This is where things get a bit dicey - I'm not 100% sure that won't remove the main page, too (and how Google handles the trailing "/"). You might need a "/*" wild-card in the Robots.txt. Frankly, I'd ease into it with just one directory. These things never seem to work quite the way in practice that we all say they should in theory.

    | Dr-Pete
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  • On top of creating a content page and organising the projects into various categories, you may want to consider featuring the best few projects in the main page. You would want to impress visitors the first thing upon arriving at the portfolio, and having over 100 project links of various types won't be a good idea. Not to forget, don't overcram the main page with project images. As the saying goes, "less is more". A select few projects images will be enough to attract interested visitors and they would naturally delve deeper into the portfolio through the links and categories.

    | ReferralCandy
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  • Great article by Dr Pete.... Thanks for sharing Tim. I must admit I had the same issue so very good to know...

    | david.smith.segarra
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  • Why would the source code take EVERY single keyword (for over 40 different articles), and link them all together..

    | Moxicopy.com
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  • You guys are awesome and lifesavers!  I'll report back, after we do the change, and let everyone know how this all went!  Thanks a million!

    | PM_Academy
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  • Samuel, I'd like to start over fresh in answering your question because there are too many thoughts going on here at once. Let's start with the obvious: Can you provide a link so we can have a look at the content you wrote? It is possible that you have crossed some sort of content overoptimization threshold if it seems to be keyword-stuffed. Regarding timing, Google has a lot of databases and they don't all update simultaneously. It isn't uncommon for the title tag to update in the SERPs before the page content updates in the cached snapshot. Furthermore, algorithmic calculations, including whether or not to apply a filter or penalty, do not always happen at the same speed that indexation happens. All of this is to say that just because a drop in traffic happened after you updated content doesn't mean the content was the cause of that drop. Post hoc ergo propter hoc (after this, therefore because of this) is a logical fallacy. But there does seem to be a strong temporal correlation so it is the obvious place to start ---> Can you share a link to the content?

    | Everett
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  • I'd agree that sitewides should be avoided whenever possible. It sounds as though you may be flirting with disaster. If it were me, I'd nofollow them, at the least.

    | Doc_Sheldon
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  • Hi Alice, Why? It's quite common sense to me as well to have canonical urls on all pages of your site. So you'll always make sure the page itself is also the original page for the content. When this differs when you copy/ paste the content for example then you'll change the canonical url to the respective page.

    | Martijn_Scheijbeler
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  • I would go for a long post in view of both SEO and user experience actually. In terms of SEO, breaking up content into very short articles will shorten the length of each page, which may not be seen positively by Google. This can work out if you have a really long article, but with reference to the link you provided, I feel it would be better if it can be all in one page. From a user experience viewpoint, it can be quite annoying for users to be clicking several times just to read the entire article. You would also have to optimise each page to load quickly (e.g. Mashable gallery posts), otherwise it will drive people away easily after reading the first 2-3 pages.

    | ReferralCandy
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  • I've been informed recently that keyword within your image alt tags can be a trigger for penguin if you have your keyword mentioned too often on the page. I don't think that keywords in your alt tag should be a problem.   The alt tag is intended to give essential information about your image to someone who is using a screen reader because they are visually impaired.  So, your alt tag should contain words that describe the image.  That might be keywords it might not be keywords.  Just be accurate.  Google is not going to slap you because of your alt tags. if you have your keyword mentioned too often on the page. Here is the problem.  Fix this.

    | EGOL
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  • For the most important tags I would recommend writing meta descriptions to help increase traffic and leave it for the less important tags.

    | Robin_Jennings
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  • Try to stick with a /blog/ subfolder instead. Subdomains are treated separately from the rest of the domain in most instances, as mentioned in Mike's answer below.

    | KaneJamison
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  • Thank you everybody for the assistance. I really appreciate it. Along with your help and another resource I talked to, this is what I'm going to do. It's now clear that I better rely on breadcrumbs and a category link on these pages. So I'll keep it simple, use the category page and I'll add introductory content to that page. I'll try this for  two months, see how Google handles this and decide whether this works better or not. Thanks again, everyone!

    | stephanwb
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  • Thanks all for the answers, we will create new content and start from there, probably create an internal blog for more content creation...

    | BabyBeauBelle
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