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Hi Robin, Local business listings are meant for companies that meet face-to-face with customers or other businesses. If that's not your business model, then Local SEO isn't the right form of marketing for you. Hope that helps.

Hi, As far as I know There is no such tools available. I would suggest you to use Adwords Editor. You can also contact Adwords support team for available methods to do the same. Hope this helps

Thanks Patrick... this is helpful!

Both Andy and Patrick have provided great responses, and took the recommendations right out of my mouth! I agree, LinkedIn is a better platform for you to reach your relevant audience so posting your content there is ideal. Don't worry about posting content that already exists on your website, you shouldn't get dinged for it.

Hello, Just saw this and wanted to chime in! I agree with Alick300 about exact match keywords, especially for accounts with extremely high search volume. However, I believe adding a few modified broad or phrase match keywords to your account can help you find some well-performing long-tail keywords. Once you find these long-tail keywords, you can choose to bid up higher on them or include them in your Ad Copy. Additionally, if you are a local business, you may find that people are searching for your service along with the city. This can provide you with information for which cities you could potentially be targeting, or where to focus attention. Whatever you choose, monitoring the search term report and appending to your negative keyword list is key!

These articles may give you some insights: CTR by Industry (a useful consideration) https://www.searchenginejournal.com/highest-lowest-average-ctrs-google-adwords-industry/159351/? A quick overview: http://www.wordstream.com/blog/ws/2013/02/22/click-through-rate-by-ad-position A more in-depth article: https://searchenginewatch.com/sew/study/2345638/ppc-click-through-rate-by-position-does-rank-matter-data and: http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/ I hope they help.

Thanks Alick300, It's interesting to hear a mix of view points. In my industry (cloud software) it's more commonplace, and as @Robert Cairns states above, it can work well. As with most areas of digital marketing, I think I'll tread carefully with a test and learn approach