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Thanks for the question. The best answer is that it's impossible to make a specific recommendation without knowing the exact keywords in question and how they relate to your overall digital strategy. But that being said, here are some high-level things to consider. 1. Place in the sales funnel. Take an example of "SEO software." Keywords would vary based on the place of the searcher in the funnel and thereby his or her likely location on your website: "seo software" -- informational query likely from someone at the top of the funnel who wants to learn about SEO software. This would usually be targeted on the home page "compare seo software" -- informational middle-tail query that would be likely targeted on an interior sales page whose "content" would obviously compare all the different types of software. This would target someone in the middle of the sales funnel "buy seo software" -- transactional query from someone at the bottom of the sales funnel. This would be targeted at a check-out or sales page 2. Semantic understanding. Google is getting really, really smart. Years ago, people would have one page targeting "buy tennis shoes" and another for "buy sneakers" in an attempt to rank highly for both phrases. Today, Google (I'm sure) "knows" that both keywords refer to the same "entity." So, a single page should be created that would aim to rank for both. If your two "boost" terms mean pretty much the same thing, then you should have one page for both. If you create more than one page in this context, you risk duplicating your content in Google's eyes. There's a lot more I could say, but I just wanted to throw out these two considerations for now. I hope it helps!