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Ok. Well changing the page title could help, as well as on-page optimization but what really could help is to create some good content and get (build) some good relevant links to help your page rank. Have a look at this article http://moz.com/blog/ranking-factors-2013 Hope it helps.

They will not negatively effect your SEO. In general the pipe character " | " is used to separate title segments. Further situations make sense as well like "&" is used to shorten "and" since "and" is generally of no value. Thus, "&" saves you 2 characters. For example the title of this page is: Special Characters in Title Tags & Meta Descriptions | Moz Q&A Hope this helps, Don

Thank you for your response! I will try this out!