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Domain Authority is evaluation of the site's overall SEO trust across the plethora of signals that go into SEO, as interpreted by the SEOmoz system.  Building up internal strength, along with external signals specific to your most important keyword phrases, as well as for the brand identity itself, will, over time, increase overall Domain Authority. So everything from depth of quality content on individual high level pages where that depth reinforces tight topical focus, to increased user engagement in social media, to increasing the overall inbound link footprint in both size and quality will all contribute to that outcome.

Hi Jason, Thanks for sharing your ideas. I use google chrome incognito but many times the ranking differs with my SEOmoz rank tracker results and I don't really know what shall I take into consideration when I update my boss? I haven't check the organic results yet but after that I will do it regularly as well. After Panda update I decided not to use many keywords, instead I use 1 or 2 keywords, do you think this is right thing to do? Thanks,

Hi Sema, I am glad I could answer your question. I wish you the best with your venture. Sincerely, Thomas Zickell QuiZick Internet Marketing