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Organic sitelinks in the SERPs are an automated feature. The best way to try to get them to show up (no guarantees) is to have good, quality content; ensure that your internal linking structure is done well; have a proper sitemap; and breadcrumbs may potentially help. Even then, they may only show up for very specific searches. I've found that getting them to show up for your branded searches tends to be easiest. You are able demote sitelinks that you don't want showing up in Search Console but you can't pick and choose which exact ones you do want showing up. https://support.google.com/webmasters/answer/47334?hl=en

Yep. There's certainly nothing to stop them from ranking, and if you're already doing well with product pages, then it's an indication your category pages should also do reasonably well. Obviously you'll want to optimise for at the category level (e.g. Ladies Leather Jackets, rather than a specific jacket name or type), and there may be more competition. But obviously by going for broader terms, there's the opportunity to attract a lot more traffic. In general when I work with eCommerce sites, I always tend to work from individual products up where possible, so as far as I'm concerned you're doing it in the right order...

As to the third part of your question... there can often appear to be a correlation between some of those offerings and improved site metrics which could be signals for improving organic rankings. But there is no definitive cause and effect that I can point to that would say "yes, always put these in" or "no, they never work." More specifically, having legitimate and useful reviews can help improve user engagement and can help to improve conversion rate. Having a decent amount of reviews can also allow you to add schema markup to the page that can add star ratings into your organic results which could improve your CTR. Will it always do this? No, but it can. Videos are also a good way to improve user engagement, if its a decent and relevant video. Especially useful if people like it enough to share it either because its incredibly informative on the relevant subject or really amusing. This increase in time on page, lowered bounce rate, shares, etc. could improve organic rankings but there is not always definitive proof that this is the case. Videos can have the opposite issue as well... sometimes they just want their question answered or the information presented to them instead of sitting through your 2 minute video about the product offerings or how to install it. Good images is just good business and so are good descriptions. Having relevant images on your page can also help you take up real estate in image search as well as generic organic SERPs. Having an informative description can help with a variety of ranking signals. But you need to make sure that you are not going overboard, stuffing keywords, or attempting to game the system. For some people, adding 5 images with great, informative descriptions could be helpful. For others it could be 10 images. But for some, those 10 images could wind up inadvertently hurting them if they don't things according to best practices. Highlighting relevant blog posts? Well, that could help with retention on site as people are more likely to find the information that they need quicker and easier. Promoting flow through your site to the right information is a plus to UX which would make people more likely to come back to your site or to suggest this site to other people. It could also help with the flow of link equity to relevant pages that would then benefit from the infusion and possibly rank better. Or if overdone, or not done properly, it could have no effect, little effect, or the opposite effect as you clutter the page with extraneous links or dilute equity by pointing links at irrelevant pages. Email subscriptions. This won't necessarily have any sort of organic impact but can help in the retention of users who are then slightly more likely to return as direct visits. If you're looking for a magic bullet to increase your rankings via user engagement, there is no such thing. There are things to consider best practices and things that work for the right types of sites and things that work well if done properly.

Schema.org shouldn't be able to get you into duplication issues. It's meant to be duplicated in there.

Hello, The tool I would use to find a competitors new back links would be ahrefs.com. You can plug in any domain and see new and lost links from different time periods. This is not only helpful for checking a competitors links, but it's great for tracking any links your site may have lost. If you're looking for more information on comparing your site to the competition. Chris Adficient.com

Hi, Can anyone please update me? Thanks!

Hi Martijn, Is it possible via google tag manager? Thanks!

Want to check you are doing everything right? Check this tool out -Andy

Hi All, So what shall I do to save my category pages from duplicate review? As Ajax and Iframe both google read. Thanks!

Hi, 1. No, just try to find 1 or 2 pictures that would be lazy loaded in the page and check if these requests are made by the tool. My guess is that they shouldn't be in the initial load as they're hidden in the code most of the time. 2. Hard to say, probably not.

Okay; we will try that. Thank you very much!

Hi there. Hreflang is only for pages with multiple languages. So, in your case, it would be homepage only. No need to add "fake" hreflangs to other pages.

Hi Blue Corona, I didn't did anything. So you mean to say there is no issue from google end as per given link of searchengineland? Thanks!

I wouldn't recommend using iframes, since in that case you would lose the reviews as part of your website. I say don't worry about it, if it makes sense from user experience point of view. If those reviews are expected to be where they are, and there is other content, which makes pages differ from each other. 2nd - updating content is not 'job' for reviews. Updating content is updating content. But sending email - sure, it might help you get some extra traction.