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Thanks for your reply Scott. I generally run the full SERP Analysis to dive deeper into analyzing the likelihood we'll be able to rank for a given phrase.  In the past I've found it useful to see the level of optimization for the top 10 pages as well as some metrics on the number of links coming in to those pages that are ranking.  I weigh these against the domains and pages we're trying to rank to see how it looks. We don't give this data directly to clients.  We interpret the data and talk to them about their chances to rank for given phrases.

Hey Dan.  Thanks so much for your reply.  Your post is awesome and very helpful. I'll follow up if I have any more questions.  Thanks so much for your help.