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Wow, interesting question. I am with you I would definitely worry about obfuscated text penalties (keyword stuffing) employing that particular method. I have no experience with these guidelines but I am interested in what others have to say about the matter. My initial though would be something like Directions [image: Directions-5th-Store.png] Under the assumption that a speech reader would read alt text since users wouldn't see the image. And of course the image could be something completely simple like an arrow or bullet point. I will wait to see what others may say, Good luck, Don