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Cheers Egol I will let you know... Best Alan

It's probably worth while running a Google ad words campaign just of the keyword Result research

Where I compete, the short tail is becoming enormously competitive.  Almost all of my revenue comes in from extensive long tail content. Extensive.  More than all of my retail competitors and manufacturers combined. Most of my traffic comes in from long tail queries that are informational rather than transactional.  So, although it looks like my conversion rate is bad, the number of conversions is higher because a few of the informational content visitor will purchase.

Yes it takes time and ability to get exceptional SEO results, however also there are "horses for publications" and lots of small enterprise owners may be concentrated on non-competitive search terms and simply need the fundamentals of SEO accomplished right in place of greater unique and superior talents. like here on flstatewideinsurance website.

Thank you for your quick reply, I was watching the whiteboard Friday about links and I know these websites are not spam links in the sense that they been placed on rubbish websites just for the sake of linking, but all the websites are controlled by me and I'm sure Google realises the common connection and I just didn't want the opposite of some kind of penalty because the subjects are completely different of each website and I made the links etc. I appreciate your comments and I will place some text pointing out the connection from each website back to my holiday letting website

H tags are also how people with screen readers often navigate. Not including them is making your site even harder for someone using such a device than it needs to be. Screen readers read out all the text on a site, navigation, links etc (all super fast). Many people using screen readers will navigate by heading tags because it's easier to get to the content.

_Firstly what type of tool are you using which shows up the errors in site code? I would like to check the site myself for these errors. _ I have been a coder since 1993 before most browser lol. I look at everything with my own eyes and just see it immediately. _It would be maybe a lot of work to change the entire site in one go etc. _ Nothing wrong with doing it bit by bit. Google algorithms will however take a look at the site as a whole for additional ranking signals, so I would look at extracting that data and dropping it into a new template at some point. It is also very confusing for a customer to land on that page only to click on a link and have a totally new site layout. Do you think initially it will be a good idea to get a coder to just look at the old site and fix any errors? Yes the errors will likely all be the same or similar and should not take long to fix. From customer feedback they seem to think it looks okay for the products old cottages That is always a good sign, however that may be a very specific audience and you might be missing out on a much larger audience who may hold less trust in a site that looks dated compared to other sites. Its all about first impressions. _I have run a test _ Plenty of tools out there to look at things however they wont reveal too much detail just the standard things its looking for that most people get wrong. I assure you that the coding issues you have that need fixing are not the same as others. Even down to the broken google plus code you have in the top left corner. They will be pretty unique to your site.