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A quick look at the SEOMoz keyword difficulty tool tells us that is a 68% - Highly Competitive search term and you are just not going to rank a new site for that term overnight. This is not a perfect science but just take a look at some of the commercial sites that do rank 500 linking domains, 100 linking domains to the page itself This is the kind of ballpark you are working in and you are just not going to do that overnight. You need to look at a long term strategy, start with long, long tail and work backwards over time - this kind of thing: what phone to replace htc desire what phone for an old age pensioner Then when you have this kind of level dialled in come back a notch in terms of competitive keywords and slowly but surely (over a year or so) work towards your bigger terms. Also, remember, phrases like 'what phone', it probably shows big numbers but just how good a term is that? What is someone looking for? An informative breakdown of which phones are around maybe? Maybe you could do that and provide a truly authoritative look at the phones around and update it each qtr on your site. Look to become known for your content, seed it out in other ways, be the best possible result for 'what phone' and keep your eye on the prize and you will get there but.... it's going to take time and effort and some content smarts. Oh, and don't buy cheap links, that's just going to smash this ship into the rocks before you even leave the port! Hope this helps Marcus