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I just took the first domain you gave me I tested them on two tools you lack canonical's on all but the homepage for all three and all three failed the https://varvy.com test imranlaw.ca dietrichlaw.ca canadaenergy.ca burntucker.com  past the Varvy test but has only one canonical https://cl.ly/hPdN https://cl.ly/hPoe bolandhowe.com  is the probably the most affected it has way too many 200 code URLs canonical's pointing to the HTTPS however they should be using a 301 redirect See  search engine land post below & these photos https://cl.ly/hPyM & https://cl.ly/hPUj Preform a search and replace see: https://cl.ly/hPe6 https://searchenginewatch.com/sew/how-to/2291162/seo-audit-findings-4-hidden-technical-problems-that-can-send-dangerous-signals-to-search-engines https://searchenginewatch.com/sew/how-to/2300520/technical-seo-for-nontechnical-people I took the domainIn number three above and ran it through screaming frog I found no canonical's for all but one URL. Take a look at what most of the URLs appear like. https://cl.ly/hPNg In addition found that you have a redirect chain photos below they should go straight to HTTPS://www.canadaenergy.ca I would utilize HSTS as well this will help considerably. And adding canonical's https://cl.ly/hPJd to https://cl.ly/hPr1 to https://cl.ly/hPyj Domain number two dietrichlaw.ca the same situation you have one canonical URL homepage nothing else has a canonical https://cl.ly/hPzk https://cl.ly/hPlk domain number one imranlaw.ca  same situation see below no canonical except for the homepage | Address | http://www.imranlaw.ca/ | | URL Encoded Address | http://www.imranlaw.ca/ | | Status Code | 200 | | Status | OK | | Content | text/html; charset=ISO-8859-1 | | Size | 13160 | | Title 1 | Mississauga Immigration Lawyer & Canadian Citizenship Attorney | | Meta Description 1 | Imran Khan - Canada Immigration lawyer and Canadian Citizenship attorney Mississauga Immigration Lawyer | | H1-1 | Canadian Immigration & Naturalization Lawyer | | H2-1 | Imran Khan Law Office offers Legal Services in Immigration Law and Real Estate Law Matters. | | Meta Robots 1 | index,follow | | Canonical Link Element 1 | http://www.imranlaw.ca/ | | Word Count | 275 | | Level | 1 | | Inlinks | 28 | | Outlinks | 19 | | Address | http://www.imranlaw.ca/contact | | URL Encoded Address | http://www.imranlaw.ca/contact | | Status Code | 200 | | Status | OK | | Content | text/html; charset=ISO-8859-1 | | Size | 14503 | | Title 1 | Mississauga Immigration Lawyer - Contact | | Meta Description 1 | Imran Khan - Canada Immigration lawyer and Canadian Citizenship attorney Contact Imran Khan | | H1-1 | Contact Imran Khan Law Office | | Meta Robots 1 | index,follow | | Word Count | 276 | | Level | 2 | | Inlinks | 28 | | Outlinks | 17 | https://cl.ly/hPsc https://cl.ly/hPdC https://cl.ly/hQ1I A few domains the ones above which are listed below as well fail to be able to be seen by a synthetic Googlebot. Are you running them all on the same server? You have some domains and in .com and others that end in .ca if you are looking in Google.ca and have geo-targeted the .com domains to Canada you should see them there. However if you're looking in Google.com obviously you cannot geo-target .CA domains to the United States therefore they would not show up in .com unless very rarely. Deep crawl and screaming frog are going to be a best friends on this one. Please let me know if I can be of more help here are my findings using a basic tool dietrichlaw.ca and put it into https://varvy.com The results were Findable links Well formed static links not found. [image: AAAAAElFTkSuQmCC]Page has no findable links. Guideline states: 'Ensure that all pages on the site can be reached by a link from another findable page.' Learn about links and site hierarchy[image: HzV01FDqGCgANXA9tQw7D8UCo4YNZcOgBlLPMKiBAVQzbFABAJmGdLl5mYesAAAAAElFTkSuQmCC] [image: png;base64,iVBORw0KGgoAAAANSUhEUgAAAB4AAAAeCAQAAACROWYpAAAATElEQVR42u3RsQ3AMAzEwIzgEb2RR9BIHolJ95UBg0UqsdbhCz3dfQxPi+0pzKZNf6BMll5lAWVojkrRcEXDFQ1XNDxUcEHzuI92x14P+4pBnwcC8gAAAABJRU5ErkJggg==]HTTP headers Page headers when accessed as Googlebot. Headers: Intro to HTTP[image: HzV01FDqGCgANXA9tQw7D8UCo4YNZcOgBlLPMKiBAVQzbFABAJmGdLl5mYesAAAAAElFTkSuQmCC] pages could not be found https://varvy.com/hierarchyandlinks.html Same thing for imranlaw.ca Findable links Well formed static links not found. [image: AAAAAElFTkSuQmCC]Page has no findable links. Guideline states: 'Ensure that all pages on the site can be reached by a link from another findable page.' Learn about links and site hierarchy[image: HzV01FDqGCgANXA9tQw7D8UCo4YNZcOgBlLPMKiBAVQzbFABAJmGdLl5mYesAAAAAElFTkSuQmCC] For canadaenergy.ca Findable links Well formed static links not found. [image: AAAAAElFTkSuQmCC]Page has no findable links. Guideline states: 'Ensure that all pages on the site can be reached by a link from another findable page.' Learn about links and site hierarchy[image: HzV01FDqGCgANXA9tQw7D8UCo4YNZcOgBlLPMKiBAVQzbFABAJmGdLl5mYesAAAAAElFTkSuQmCC] Amount of links Amount of links not excessive. [image: 9hAAAAP0lEQVR42mNgGLLAc0OAAQhTovk9EAdQojlhVDNCgQMQz6fIZpAB6IaQ7GxkQ8j2M9SQ9WQHGNSQfrI1DwgAAK8CSWBkTjaiAAAAAElFTkSuQmCC]0 links found on page. Guideline states: 'Limit the number of links on a page to a reasonable number (a few thousand at most).' Considering the amount of links on a page[image: HzV01FDqGCgANXA9tQw7D8UCo4YNZcOgBlLPMKiBAVQzbFABAJmGdLl5mYesAAAAAElFTkSuQmCC] **I wouldUse a tool like deepcrawl.com  or screamingfrog.co.uk/seospider ** two determined exactly what is wrong with all three Domains which failed a very basic test of being able to be detected by Googlebot. Hope this helps, Tom

Hi Jim, Thanks for the question - I can definitely understand how this is a little confusing. I took a look at your campaign, and I figured out what's up: you've set up your competitors as http://[Competitor XXX].com, when their actual sites are redirecting to http://www.[Competitor XXX].com. If you add the www, everything should start working as expected! Hope this answers your question! Cheers, Joel