Thanks for the response. This is where I was getting confused. I think Yell.com will benefit me as a local business which has a shop. The shop has a good clean web site which has good links and a good web presence. Both are important but the web site is more important. The last thing I need is to be penalized when I appear several times on page one of google for a local search. ie 1 as yell, 2 as an organic listing, 2 my facebook, 3 places listing
I think they are fighting for business right now and the price is right.