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Hi Anton, This SEOmoz post is still one of the best site migration guides I've seen: http://www.seomoz.org/blog/web-site-migration-guide-tips-for-seos If you and your team go through that process, your site migration should be as painless as possible

Hi Gordon, Thanks for coming back for further clarification, and I apologize if my response was too vague to be properly understood. Let me try to explain this better. When you do a search for something like 'pizza manchester' or you do a search just for 'pizza' from a Manchster-based device, Google will typically show you 3 types of results. One will be the traditional organic results that have been around forever. There will also be PPC AdWords results, right? But there will be a third type of result for this specific kind of query, and that will be the true local results, which are accompanied by the grey tear-drop shaped pins with letters in them. Those are the local results, currently most typically linked to the business' Google+ Local pages. They are governed by different data and are really separate from the traditional organic results. Google may show only one result like this on a page, or they may show 3, or 7, etc. The display has changed many times over the past half decade, but basically, the idea here is that these must be viewed as totally distinct from the other types of results on the page, as different factors govern them. What we were discussing earlier is that, back in 2010, Google stopped showing true local results for website design and SEO firms. So, you'll get organic results for these queries, not local ones. I hope this makes better sense.

Hi Anton, Great question! Folks get really caught up in the proper way to use H1 tags and there's a lot of misinformation and rumors out there. In the old days SEOs discovered that there was a correlation between words in the H1 tag and rankings, and so it became best practice to load all of your keywords there. As time drew on and Google became more sophisticated, new research by SEOmoz and others discovered that there really wasn't a statistical significance to adding keywords specifically to the H1 tag - in fact the simple use of keywords in a large font towards the beginning of the document worked just as well. So the best thing you can do for an H1 is the way it was intended - use it as the unique title of the document. I don't see a problem if this means it's placed after the h2, but I would be wary of placing your most important content further down the page. Google seems to discourage important content pushed too far down the page, but sometimes there's legitimate reasons to place your CTA in a prominent place. Just make sure your readers can easily find your important content - especially true if you're placing a CTA on every page!

Hi Anton, Is your business local or virtual? If local, then yes, city landing pages are extremely common and typically contain the city name in the URL of the landing page. However, it is key with these types of pages to be sure that you are creating unique, high quality content that will be of value to the user. Do not simply duplicate content and change out city keywords across multiple pages. That would be spammy. City landing pages work well for service radius businesses like plumbers, landscapers and general contractors, because the staff travel to clients in a number of cities. They are not as good of a fit for brick-and-mortar businesses like dentists, restaurants or retail shops, because in such cases, all clients come from their locations to the locale of a business. If a brick and mortar business wants to write about cities other than its city of location, it has to discover a valid reason for doing so. For example, a doctor located in City A might have hospital privileges in City B and give seminars in City C, giving a good reason for him to publish content about his involvement in these other cities. But, to simply create pages for cities in which he has no involvement, just because he hopes patients living in those cities might travel to him, doesn't really make sense So, what you do with your city landing pages is a case-by-case situation. One rule covers all scenarios - always build unique, quality content on the pages with the goal of helping users.