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Thanks for the reply but I think you misunderstood the question. I was not asking if there's an issue with using press shots but whethere there were tried and tested ways of making that press shot 'original' again and testing that. Say, maing it balck and white or placing text over the top etc.

We're helping a Sydney blog called Happy develop their local following and we're starting by ensuring their posts are optimized. They're doing a great job with reviews and content but the one thing we noticed is that all the images they use (because they review music) are from bands and artists that are used tens if not hundreds of times in other places. We're trying to set up a simple way for them to tweak these images to ensure they're crawled and seen as original. Anyone had to deal with this and found a solution that makes sense?

I've notice many sites MOZ included no longer use the target: blank attribute. I think that's what it's called. Basically when a link on your site opens a new tab in the browser as opposed to replacing the browser window you are in.  Given that MOZ think of everything, I would love to hear opinions on this.