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Hi Radhakrishnan, You're receiving some good advice here. I'll add some points. 1. First, determine if the business model is truly local. In order to qualify, it must have a unique physical address (no virtual offices or P.O. boxes), a unique local area code phone number and make in-person contact with customers. 2. From your description, I'm assuming that this is an SAB (a service area business). In this case, you are permitted to create just one Google+ Local page per physical location. You can also build citations on other local business directories for this physical location. What you cannot do is build them for cities where the client has no physical office. 3. Instead, for these location-less cities where your client travels to serve his customers, you must rely on organic SEO in a effort to gain organic visibility for these other cities, because you are unlikely to gain true local rankings for any city in which the business isn't physically located. Your core effort will be the creation of city landing pages on the website for each service city. Each page must be totally unique and awesome (no cutting and pasting from one page to the next. I recommend you read: The Nitty Gritty of City Landing Pages for Local Businesses 4. Beyond simply creating the city landing pages on the website, you'll be employing other SEO techniques to promote them, such as earning links and social mentions. You may also want to encourage the client to continue blogging about his various service cities. Locally optimized videos can also be really powerful. 5. BrickTech has linked to my article illustrating the top 20 local search ranking factors. Beyond this, you can go straight to the source by reading the entire Local Search Ranking Factors annual report at: http://moz.com/local-search-ranking-factors There is a ton to do for any local business! These steps should get you started, and just remember with the development of city landing pages, the content must be unique and terrific to avoid stamping the website as low-quality/spammy. Hope this helps!