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After trying out dozens of content writers from Fiverr and UpWork, we have hired an in-house content team just because the quality of the articles from those websites lack consistency. We are a digital marketing agency, and our clients are suckers for consistency - so we had to hire our in-house teams so we can follow the guidelines on the tone of the article, and create subject matter specialists who knows the client's business like the back of their hands.

I am however interested to know if we can create standardized processes, so we can hire any content writer and make this work with consistency and engaging.

Rk

Hi All!

I am managing an SEO project for a new client, http://1800lawncaredallas.com and the optimization is yet to begin. It is a brand new website.

The client serves only in particular locations in Texas. How can I optimize the site for these cities without making it look spammy or over-optimized? Is there a checklist that I can follow to optimize these pages?

Thanks!
Rk

After trying out dozens of content writers from Fiverr and UpWork, we have hired an in-house content team just because the quality of the articles from those websites lack consistency. We are a digital marketing agency, and our clients are suckers for consistency - so we had to hire our in-house teams so we can follow the guidelines on the tone of the article, and create subject matter specialists who knows the client's business like the back of their hands.

I am however interested to know if we can create standardized processes, so we can hire any content writer and make this work with consistency and engaging.

Rk