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We've got plenty of bloggers lined up already. I wanted to get some feedback from folks who might have done a similar blogger challenge before, how it worked out for them, and if we weren't missing any crucial details.

I think this is probably a good bet. I don't want to discount the search engines though. We have found some keywords that seem to have healthy search volume. An example of one would be something like "Ways to fight poverty". My idea is to have a non-branded site or blog post feature Vittana (among other great non-profits). When people search for "Ways to fight poverty" they'll learn about Vittana as well. I'd need to lobby our CEO to spend time developing these non-branded sites, however. Not sure if this is the best way to go. Also, we're probably going to get a lot of links from a blogger contest happening soon. Would be a shame if the only links we got said "Vittana"