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I wouldn't say this is overkill and setting up the like-for-like redirects from both domains is the ideal approach. Your approach makes the most sense for maintaining rank and as much authority as possible.

That being said I have never had to migrate two domains to one brand new domain. We have handle straight one to one domain migrations with decent success, although we did see a slight dip initially. Please let the community know how the migration goes and any lessons you learn along the way.

Good luck!

We have been using it in tandem with a rather aggressive local campaign for clients. We have yet to see the results show up in the knowledge graph (links to social) but all of our properties perform very well in local searches. Hard to tell if it's just this part of our campaign that is causing it or the sum of all of the parts.

As for investing extra costs.  If you are using Google Tag Manager (GTM) and doing schema with JSON-LD, it is an investment of 15 minutes. Very little cost for a potentially great pay off. If you aren't using JSON-LD in GTM I would suggest the switch, it saves a huge amount of time.

Hi Alex,

"artificial grass" looks to be the biggest Seach volume term for you folks on the first page. I see you folks in 15th position with a search volume of 18,000. But this type of search is dominated by the Local 3-Pack, and your headquarters listing is pretty bare, see: https://www.google.ca/search?q=Easigrass+HQ+London&oq=Easigrass+HQ+London&aqs=chrome..69i57.774j0j7&sourceid=chrome&ie=UTF-8 my first step would be to optimize that for the term and ask clients if they like your services to give you a review on Google,.

Beyond that I would explore all of your listings for the over regional locations and get them optimized. You might want explore a full on local campaign, Moz Local is pretty hand for that and available in the UK

I hope that helps.

Although we always recommend against onload pop-ups for clients, (we feel the effect the user experience) we do have a few clients that insist on them. I was reading this article the other day https://searchenginewatch.com/2016/05/17/how-do-i-make-sure-my-site-is-mobile-friendly/ which lead me to https://support.google.com/webmasters/answer/6101188 and I'm happy to see that Google is going to consider these types of content a downgrade when it comes to rank. My question is 2 fold:

1. Has anyone experienced a drop in organic traffic on mobile due to this update?
2. and do you think this will include user triggered content like photo galleries, bookings, email sign ups?

We haven't noticed any drops yet but it is something we will be keeping a close eye on in the next little while.

Let's hear what the community has to say

Hi Miriam,

Thanks for the heads up about this account. I was unaware of this and am in the process of trying it out myself. We had the previous name of the hotel resurface as one and are trying to get it marked closed again. The only issue I can see is explaining a complicated issue a tweet (although it might help trim out the "fat" of the request)

I have had varying success requesting a call back for support, although with any complicated issue, there is a lot more back and forth then I would like.

I will report back when I heard more.

Hi again Tymen,

The mozscape crawl didn't work as intended and the data is incomplete from the last crawl, (see: https://moz.com/community/q/september-s-mozscape-update-broke-we-re-building-a-new-index) so you might not see these updated links until the next scheduled crawl (early October) Are you see the new links in Google Webmaster Tools (AKA search console)?

I wouldn't focus on seeing the backlinks in Moz and focus more on continuing to build more links. As the saying goes "a watched kettle never boils" set a reminder to check back in early October to see if your links are showing up, but in the meantime continue to focus on building more links.

I hope that helps.

https://moz.com/community/q/september-s-mozscape-update-broke-we-re-building-a-new-index

Hi Michelle,

If you are replacing the bottom flag navigation with a drop down, I don't think you will have any issues. One thing I would explore is using hreflang tags (see: https://moz.com/learn/seo/hreflang-tag) they will help deal with the various language versions and international targeting.

https://moz.com/learn/seo/hreflang-tag

Morning Miriam,

24 hours since I tweeted, no response yet. I'm still leaning towards getting the calls back. Although I dealt with the call center twice yesterday and the first person was awesome (pin not showing to a client in Dominican Republic so pretty standard request), the second person never did get what I was asking and kept repeating the same answer over and over.

I'm going to continue to monitor and will report back when if I hear more.

Any idea if GMB will take a representative model for legitimate agencies that offer local services? I would love to have one contact to call when I bring a client on board and deal with firming up their GMB visibility. I have brought it up with a few people at the call center, one guy hinted at it, but wouldn't say anything official.

Makes sense, and we will be exploring this approach with our clients. I'm curious if they would take a similar approach to restaurants, either focus on photos of the interior or maybe even the food.

Google is penalizing for spammy schema markup, (see: http://searchengineland.com/spammy-structured-markup-penalty-recovery-use-schema-markup-caution-223289) So if it's an error because of incomplete information, I would keep it as a product.