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out of curiosity, what did you think this page was for?  thanks for your insight.

our short tail search has a lot less competition that our long tail Yes, that makes this sound extra good! Good luck!  Let us know how it works!

The idea behind cannibalization is you do not want multiple pages on your site discussing the exact same topic. If the same topic needs to be discussed, then some slant on the topic should be established so search engines and users can differentiate between the two pages. Instead of making a second "Wedding Invitations" page you could focus on "2012 Wedding Invitations" or "10 Best Wedding Invitations". This is where I pause for a moment and confess my ignorance. I have no idea what a "cupcake invitation" is, and my mother and sister aren't available to help. I google'd it and still am not quite clear on the concept. What's missing is the wikipedia page, which is a GREAT opportunity for you! Go to wikipedia, create a quality "cupcake invitation page" and include 2 links to your site, but try to include links to other high quality sites which discuss the topic as well. If you don't already have such a page on your site, you may want to make a "Man's Guide to Invitations". It can be a simple, one page article to help those who are not familiar with the terms and etiquette get by. Alternatively a glossary page could be offered. Make sure the page you link to from wikipedia is a very high quality page, preferable without ads and a "buy now" focus. For this reply please allow me to replace the "cupcake invitation" with "wedding invitation". Using that category, you have some products such as "pink-plaid". For your first question, it is up to you how to combine the category and product. The normal URL presentation would be category first followed by product such as /wedding-invitations/pink-plaid. That type of setup is generally easy to implement and well understood by users. You can create alterations but they often don't scale so well to other categories. For your second question, I would suggest including the category name in the H1 tag. A "pink plaid" page in and of itself does not hold a lot of meaning. I presume you could have wedding invitations, baby announcements and other categories with a "pink plaid" page. You need to differentiate them by adding the category name such as "Pink Plaid Wedding Invitations".