Questions
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Is there still any value in tracking keyword rankings for desktop?
Hey Unique Digital, It's a good question, and I hear what you're saying. If Google is crawling everything as a mobile crawler only, desktop rankings should basically be the same, right? It might get there eventually, but I can say that it's definitely not there now. For one, Google is crawling mobile first, but it's also keeping an eye on desktop versions of sites. At the very least, I'm pretty sure Google is separating mobile and desktop UX metrics. Also, on queries for my company's site (international money transfers), I can tell you that 1) Google does not show the same rankings between desktop and mobile. Mobile has more answer boxes, and I've noticed that if a site has an answer box, they're less likely to also have the #1 organic result. So, at least for now, yes, you should track both. Best, Kristina
Keyword Research | | KristinaKledzik1