Thanks Meghan, that is helpful. Our biggest issue is that it seems as though so many opinions exist on what constitutes good seo. Our focus has been on strengthening the design and branding of our sites while creating as much content as we can. Technically, we have made improvements based on feedback obtained via moz and using other online tools and best practices.
At one point we considered bringing in an outside firm to manage all of our seo but felt that it wasn't practical for us considering our stance on content creation being one of the more critical areas of focus. In my opinion one of our biggest issues right now is obtaining good quality back links... it's been slow going.
Anyway, after a lot of self evaluation and discussion we felt like a review from a third party would be helpful to focus us in on the most critical areas that we can improve. We also feel that we would be best to implement suggested changes and handle the seo work long term.
We have run into some interesting characters along the way and some really great companies who would do an amazing job if needing a more comprehensive and long term solution. I haven't seen too many that offer more of a "review". Just was wondering what others would consider important in an seo review so we can better evaluate potential seo's.
