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Hi Jonathan, Thanks for the question. Here are a few couple of sources of great content / great campaigns that I usually refer to: https://docs.google.com/document/d/1Z2CSidq-6fxOY1YJLu-MY-DdTqWKiSL4gsuSGVC42r0/edit (curated by Rand) https://www.informationisbeautifulawards.com/showcase?award=2017&pcategory=winner&type=awards - very data led but naturally evergreen because you can refresh the data when new sets come out Hopefully that helps! Paddy

From what I've encountered Johnathan, one of the easiest successful websites I have made in which it was completely thriving and I was succeeding in obtaining about 2-4 thousand unique visitors a day. I maintained this with reddit and a massive sized tumblr, Google had 0 involvement with me for a couple months. After my Twitter profile was ranking in the top 5 of my target keyword twice, that second time for almost a week juiced up on celebrity engagement, they finally did something on my behlaf. It wasn't anything like hand extended, or a cold beer in hand. more like, they stopped blocking the doorway, how kind. What I'm getting at is for some reason none of my lacking schema seemed to matter whatsoever or popunder script, the popup on the videos, the lack of adding nofollow tags to my questionable affiliates, and minus using yoast and making everything have 2 green dots, my site was highly questionable on several on site issues. But at the end of the day it seems if you make Google money, that's what matters apparently.

Hi Jonathan, I hope that I can (at least partially) answer your question. We know that great content and positive engagement metrics are far more important than basic optimisation strategies like keywords in H1 or the URL. So, whilst some of the SEO 'low hanging fruit' is missing it actually counts for relatively little. I've had a quick look at the page and there's a lot of very detailed content that looks like it will do a good job of being useful / helpful to users. The challenge would be to create content that's even better, easier or more useful than this.

That's the challenge, With Yelp we have a decentralized strategy that we were looking to organize. Yelp would benefit so much if they had an option to create brand accounts with its locations attached, It's so much cleaner and can help brands with consistency. I wish sites were more like Google My Business LOL

Thank you, I will look into this.

Hi David, Typically, your main landing pages are going to be those that represent the city of location, as in: www.site.com/orlando www.site.com/miami etc. What I'm trying to understand is if you are saying you have more than one office within a single city (as in orlando office A, orlando office B, orlando office C) and are trying to hash out how to distinguish these same-city offices from one another. Is this the scenario, or am I not getting it? Please feel free to provide further details.