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Hi Uzair, 1. Is my Keyword density too high and will Google look at this as keyword stuffing? There is no magic number when it comes to keyword density. Rule of thumb is somewhere in the neighborhood of 2-6 times per post depending on it's length. Although 41 certainly sounds like a lot,the better question is "does it sound forced or stuffed"? I suggest you ask for a fresh, unbiased opinion. If feedback says it does, the quality of your post will suffer and readers will exit the page more frequently. Lessen the use of those terms if it does sound forced or unnatural. Try using a similar or related term like "fruit" from time-to-time instead. 2. Do I have to target each Singular and Plural keyword individually? Or will targeting 'Apple' will also automatically target 'Apples' for me and vice versa? You should try to use each term at least once. Google will consider "apple" and "apples" close variations of one another, meaning it will consider them one in the same. A close variation includes misspellings, singular and plural forms, acronyms, stemmings (such as post and posting), abbreviations, and accents. You might gain a slight advantage by using one versus the other so I'd use your primary keyword phrase (containing apple or apples) in the title tag, meta description and headings.

A quick way to check for an association in Google is to search and see what is highlighted. I chose to search for "Barnes and Noble" who reside on barnesandnoble.com and whose brand is Barnes & Noble. The answer is that no, they are not associated, but that doesn't mean that your site won't show. Obviously Barnes & Noble has established themselves as a brand and will show if you search with and or &.