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Hi Ryan, Thanks about this Sir. So much help. Will also review the link you've provided me. Cheers, David

David, One thing to consider with print is are you allowing the NYT, Home and Garden, etc. to control the story so to speak. Assuming for the designer, do you put out your own press releases? These can work two ways: Start a story for someone who the media is used to seeing printed. Designer X to preview new ABC collection in Sydney at 123. You put out the press release and say, "some of the upcoming items can be viewed prior to the event at designerX.com along with companyR.com." So, you set the stage for getting the domain names out in print.  The other way it works is to put out press releases about the "news release in the NYT tomorrow," or about the news release in Home and Garden today/yesterday." Again, you have to be timely with these and not just put out a lot of releases about old news. ALWAYS give readers the opportunity to go somewhere and see or read more. Control where somewhere is. You will be surprised how national media is made up of humans who copy others. So, if you keep putting the urls out in press releases, soon they will follow your lead. That said, make sure when people are coming to the site they are seeing something that appeals to them and that has quality content. Part of the appeal of print media like Home and Garden magazines are totally the images. It is your job to drive the media and not the other way around. You can control good and bad press if you work at it just as strongly as you do your SEO. You just have to become an MO....media optimizer. Best of Luck, hope this helps.