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From everything I've read, I agree that your safest bet is to go with the subfolder.

Hi Marie, Thank you for responding. I'd be happy to share it with you if we do see a positive result.

The popup is very presumptuous and arrogant. IMO. Then to show nothing but an H1 and description with everything else empty. That is backwards. The company should SHOW the customer a selection up front and let the customer consider. Where have you seen a website  like this before?  The visitor will think he is on Koozebane.

Good call Francisco.  I checked GWT and forums are driving an insane amount of links.  I wonder why some tools capture this and some don't? In any case, thanks for pointing me in the right direction!