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Hey Paddy! Thanks for the reply...totally agree w/ 95% of it. Def don't want to take them away/out of the purchase funnel, it's simply to give them pointers/info/help them have fun w/ their purchase with fun, related content. In terms of links landing on the page and seeing the content, it'd just be an anchored link (to that section), which would put the content right in front of them. I was concerned with load times if the articles expand out in their entirety + videos (think make-up tutorials) + user submitted image gallery. And also how to structure the URLs if all of the content couldnt live on the category pages, to flow any link juice into the category page. thanks again for the feedback! te

I have seen this happen on e-commerce sites that don't have meta descriptions on the category pages. Often "Products 1-25" is the first text on the page and google will pull that as part of the meta description.

I would not rewrite. If your competitors are grabbing lots of your original content and using it you could contact an attormey to take copyright action against them or file DMCA complaints. You need to be really serious about this to take these steps and have the ability to prove the the content is your own.

I see. I think the concern is with duplicate content though, right?