Questions
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Value of Outbound Links
I'll add to this that generally you're adding keyword rich anchor text to these links. If I was Google, this is something I would look for when determining if a site is relevant. It likely is 1 of the 200+ factors and likely what site you are linking to and how relevant is are other factors.
Link Building | | TheeDigital0 -
Long tail searches
I see. So Moz's rank tracking tool is probably better utilized for tracking more generic terms like things you'd have at a category level, "[some county's] bankruptcy filings" vs the specific item level pages within your site. The information you can get on those is more readily available in something like Google Analytics; for example, you could run a report that is filtering just the item level pages and check their level of organic visits. Cheers!
Getting Started | | RyanPurkey0