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Nofollow is no longer a way to block indexing of internal links. External yes, internal no. Chad's answer about canonicals is a good one. Depending on how/why the duplicate pages are created/required example, sort orders or page 2, page 3, page 4 of the same page, you also have a couple of other options: Managing url paramaters in Google Webmaster Tools http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1235687 Googles rel next and rel prev tags http://googlewebmastercentral.blogspot.co.uk/2011/09/pagination-with-relnext-and-relprev.html