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Hi Trent, Did of the awesome responses to your question help? What did you decide to do? We'd love to hear from you! Christy

Exactly that's my point

Google probably isn't going to distinguish between "co op" and "co-op" for ranking purposes and, as Thomas said, case-sensitivity shouldn't matter. You might still see some issues with "coop" as one word vs. two. Actually, digging in, it looks like searches for "coop insurance" (one word) return "co op" and "co-op", but searches for "co-op" don't return "coop". You've also got the confusion that "coop" is a word (although low-volume -- not a lot of chicken coop content, relative to some other topics). I'd personally pick one version -- inconsistency can look weird to visitors and unprofessional. My gut feeling is use "co op" or "co-op" (i'd lean toward the latter, but no solid data to back that up). If your logo is "CoOp" and you use "co op" or "co-op" in content, I think that's probably fine. Keep in mind, though, that I'm only speaking from an SEO standpoint. I don't know the brand or history, from a business standpoint.