Questions
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Can PPC harm SEO results, even if it's off-domain?
Please be careful invoking the names of Google employees, unless you can provide an exact quote or verifiable source. Many of us have contacts at Google, and it's easy to misinterpret what they say, either publicly or privately. A statement like "JM has told me personally..." creates an air of false credibility that can lead people to the wrong conclusions, especially when you're paraphrasing. I do agree that cross-channel awareness is important and there are many indirect ways in which paid search campaigns can influence (both positively and negatively) organic campaigns, but I don't want people to read this as meaning that paying for ads automatically boosts your organic ranking. That's a myth that too many people rush to believe, IMO.
Local Website Optimization | | Dr-Pete0 -
Does anyone have stats or know where I can find stats on searchers who use geolocated queries versus geomodified?
Hey Kevin, Mike & Phil would be good guys to reach out to, for sure. I'm glad if my reply was somewhat helpful and I'd love to see more recent data on this. Good luck with your client!
Local Strategy | | MiriamEllis0 -
Franchise Business: In competition with... itself!
Wow, excellent response Miriam and right on! The other thing you might want to consider is getting more rankings for long tail queries for each location by actively incorporating neighborhood SEO. So each location tries to get more rankings for neighborhood and other regional queries to help compensate for the fact they may not rank for KW + city. I think there have been several posts about this, but here is one I found for you from SE Land: http://searchengineland.com/ready-googles-neighborhood-algo-194161
Local Strategy | | LindaBuquet0 -
Campaign Keyword Overview?
Thanks for the suggestion, Abe—I will post it in the request forum. I appreciate your feedback! Cheers, Kevin
Moz Tools | | Treefrog_SEO0 -
Weekly Keyword Ranking Report Question
Thanks James, Actually this was giving me results for Google Canada specifically. For three reports, the arrow went down, but the rank number remained the same. Just trying to manage damage control with the client. Thanks for your responses!
Keyword Research | | Treefrog_SEO0